Learn Marketing By Watching Our Content

Short bitesized videos that will get you up to speed in no time

Creating a Content Calendar That Drives Results

Learn how to build a content calendar for your blog.

Come up with one year of content topics in one day, not by focusing on more, but by focusing on better content.

Better content that will drive business results.

Growing Your Business Using Twitter 📈

Knowing how to market your business on Twitter can seem daunting.

But, If you can figure out how to have honest, authentic conversations on Twitter you can grow your business. Learn how now!

How To Write Content For Each Step Of The Customer Journey

Marketing personalization goes beyond using a prospect’s name in an email.

Learn how to give your audience the personalized experience they want and need by aligning content to your customer journey.

100% Free Keyword Research in 2020! FIND WILDLY PROFITABLE KEYWORDS FOR YOUR BUSINESS

If you want more traffic, you need to master the understanding of keywords. When done correctly, finding the correct keywords for your business can send your site content to the first page of Google, but where to start? Let’s dive in!

Link Building: How to Build POWERFUL Backlinks in 2020

Just write it and they will come is not enough to have your content ranked on Google. Good quality links are still one of THE most important factors to help you rank your content in 2020.

This video explains how to get them.

Driving Traffic To Your Content Using Flipboard

Flipboard is named one of the most important apps of all time by CNET. And it can drive thousands of visitors to your content. On top of that, you can also use it to find new content to share with your audience.

All in all a great app to have in your content marketing war chest.

Turn 404 Pages Into Traffic And Qualified Leads

You log into Google Analytics or your Google Search Console, and you’ll see that you have a ton of 404 errors.

Don’t worry every site has them. But how can you turn the people ending up on your 404 pages into leads? This video tells you how.

Using Quora As Part Of Your Content Marketing Mix

Quora is one of the world’s biggest website, with over 300 million active monthly users and is rated in the top 100 of all websites.

Quora is also an amazing tool for marketing any business. Let’s have a look at how you can use it for your business.

How To Calculate The Lifetime Value Of Your Customers

Do you know how much your customers are worth to your organization?

Do you know how much money you can spend on your company to acquire new customers?

Let’s talk about Customer Lifetime Value!

SEO For Beginners: 5 Powerful SEO Tips To Rank #1 On Google In 2020

What is THE spot you want your company to be on Google? Number one of course!

If you’re new to SEO and you want your pages to start ranking, here are 5 SEO strategies that will boost your rankings!

Growing Your Business With WhatsApp | How To Use WhatsApp For Business And Marketing

WhatsApp has 1.5 BILLION users per month. Watch this video if you want to learn how you can capitalize on this by doing marketing on Whatsapp.

Your business will thank you.

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Long-form content for everyone that wants to do a deep-dive into growing their business.

How to Use Content Marketing to Drive Sales Through All Five Stages of The Customer Buyer’s Journey

Over the last decade, the world of (online) marketing has changed. There used to be a time when you could just advertise at random places, and you could expect a steady stream of click through to your website.

The very first banner ever even had a Click Through Rate (CTR) of 44%, nowadays companies are jumping through the roof when they 0.44%, with an average CTR at the moment of 0.17% according to benchmarks by DoubleClick.

Today’s consumers have changed. They are either “banner blind” and blocking out the advertisements on the website mentally or have ad-blockers installed. They look beyond logos, overlook your promotions and won’t sign up for your newsletter. Today’s consumers only need the information when they want it, delivered to them in a format they want it.

And with as many as 81% of consumers conducting research before making a purchase, it’s fair to say that people today have a lot more to say about who they buy from than ever before.

If you’re broadcasting your products or services to your target audience, good luck trying to sell to them. Consumers want to start a dialogue with you, and they don’t like being told what to choose and what to buy. So how do you make your potential customers notice you?

You do this by being helpful, hence the birth of Content Marketing.

Content marketing is just solving the same problems that your product solves through media you create and promote.Click To Tweet

But with everybody diving into Content marketing nowadays, it becomes more and more difficult to cut through the noise and get your content delivered to your potential customers.

You need to deliver content that’s relevant to them, based on the behaviour they have at each stage of the buyer’s journey.

And what happens next?

While different Content Marketing Strategies might have a different purpose (lead generation, brand awareness, website traffic, etc.) the end goal should always be the same – to increase revenue and drive more business.

In the old days, it was the sales team that used to shoulder the sales funnel or buyer’s journey, but nowadays the buyer’s journey has transformed into more touchpoints across different channels. Quality content provides more than just a great way for marketers to connect with new audiences; it also helps your sales department better. With the right content, your sales staff can:

  • Be better prepared for their sales conversations;
  • Get better-qualified leads
  • Gain access to selling tools to engage more effectively
  • Learn more about their audience through analytics

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What are Keywords in SEO? Learn How to Use Keywords to Improve Your Organic Ranking

It doesn’t matter which industry your business is operating in; every business nowadays is an online business.

People, your potential customers are using the internet for everything.

From shopping online and making product or price comparisons, looking at online reviews about a company or trying to find a place close by where you could have dinner with your friends.

It doesn’t matter what type of business interaction someone is looking for; we all turn to the internet to find the information we need.

When someone turns to the internet for information, they start typing in search queries in their favourite search engine. These search terms are called keywords, and they are the foundation of getting found online.

A big part of Google’s search algorithm is even based around keywords.

So what is a keyword exactly? How are keywords used online? And how do you select the right keywords for your company to include in your content to help you rank higher in search engines?

In this guide, we’re going to show you how you can use keywords for SEO the RIGHT way, so you get the traffic, leads and sales you need.

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7 Ways to Get Backlinks to Boost Your Traffic

Are you tired of thinking that whenever you just write enough content, people will start putting tons of links back to you?

Of course, in the long run, people will start linking back to your content, but not everyone wants to wait that long.

We all know that quality backlinks can do wonders to improve your search engine rankings and your performance. There is tons of great content available online to show you different tactics.

So what if you don’t want to wait months, or maybe even years? How do you proactively get backlinks without spending long hours? In this post, we would like to share some tactics, that can help you, so you can start seeing an increase in organic traffic coming towards your website.

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How To Use Flipboard To Grow Your Content Marketing Reach

As content marketers ourselves we know how much time and effort can sometimes go into creating that right piece of content.

And of course, finding the right medium to publish it to get the results that are needed to help grow our business.

The only way to be able to get those results though is by promoting your content after you hit that publish button.

Nobody will find your content otherwise.

This is even truer if you’re just starting your business, so you need to actively find ways to drive traffic to those pieces of content.

Otherwise, your time spend creating them has been all for nothing.

So what if we would tell you there is an incredible way to drive thousands of visitors, a way that contributes more than other social media platforms combined, and best of all, it is free.

This application is named one of the most important apps of all time by CNET and only takes five to ten minutes of management per day to get the results you want.

Did we get your attention?

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Increasing Conversions By Creating High Converting 404 Error Pages

One of the first things on everybody’s mind when they start a new website is to produce as much content as possible. After all, we want to get those backlinks, and we want to get a consistent stream of visitors to your website, right?

Months go by, and you start to see more and more traffic coming it, this is a good indicator that you’re on the right track solving the same problems that your product is solving through the media you’re creating and promoting.

But did you know that the average lifespan of a webpage is around 100 days? According to Brewster Kahle, digital librarian at the Internet Archive in San Francisc o, links tend to go bad over time due to moved or deleted content or changes in permalink structure.

So this means, that the beautiful, interesting experience your visitor is expecting can turn sideways when they are greeted with the dreaded 404, or “page not found” message.

One error page can kill all your hard work.

And what will the visitor do? They will hit that back button in their browser and go straight back to the search result page, trying to find a website that CAN help them with their problems.

Your first opportunity to impress a new lead and you just blew it, outdated and permanently moved web pages will leave your leads hanging without you giving them the opportunity to start a loving relationship.

No wonder that according to a 2010 study by Firefox, the back button was the most used navigational feature in their browser.

Although there is no formal estimate of the number of lost sales and opportunities caused by people landing on a “page not found” page, we’re pretty sure every lost sale opportunity is one to money.

It isn’t all bad news though because 404 pages also represent opportunities if done well. If someone lands on your 404 page, you have their attention. How you use that attention is directly related to how successful your site will be in converting visitors.

This article will focus on turning those 404 error pages, into revenue, leads and sales.

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How to turn Quora into a sales, leads and a traffic generator for your business

Content Marketing at its core just comes down to solving the same problems that your product solves through media you create and promote. So what is the first thing a lot of people are all doing when they have a problem?

Right, they Google it.

One thing you might have noticed as of lately though is that when you Google a question, one of the websites that always seems to pop-up with an answer is Quora. And if you’re seeing Quora popping up and giving answers, this is probably true for a lot of your customers as well.

So what is this Quora? Well, Quora is THE biggest Q&A platform with more than 190 million monthly active users, and whenever you have such a big platform of people searching for answers to their questions, you know this is a significant opportunity for any marketer.

And the beautiful thing about Quora is that there are a lot of interesting categories where people are posting questions and are answering them, so no matter what type of business you’re running you can use it to grow your website traffic.

And it is not just traffic, as we’ve already seen earlier, Quora can also help you find content ideas and build your brand. But before you can get anything out of it, just like with all marketing efforts in life, you need to start using it first and grow a reputation of someone who knows her or his stuff.

In this blog post, we’re going to run you through the works, from starting a Quora account to building your business and getting more customers.

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