Brands or companies use (online) marketing to enhance their visibility. To build an awareness around their product or services so that when the moment is there that people are in the mood for buying you’re on top of mind.
But what good will that do if your leads, your consumers, and the people who could use your product or service don’t trust you?
Trust is a strange thing; it can make people comfortable to hand over their hard-earned money, their personal information, or some other valuable item for them. But if there is no trust, that all will stay shut.
Trust is an essential item in your conversion funnel, in the journey people take from becoming someone who passes by to someone who buys.
Even for building your reputation, it isn’t something that is automatically there, it is something that needs to be developed over time.
The big problem with trust, however, is that the best way to earn it is via experience.
Think for a second about the brands that you trust most in your life. Why do you trust them? High chances are that you believe them because you’ve engaged with them enough times in the past that they’ve earned that trust. If you just met this brand for the first time, how can you possibly believe them?
That’s the dilemma that a lot of startups are facing. How can you build trust with people if this is the first time they’ve seen you?