It doesn’t matter which industry your business is operating in; every business nowadays is an online business.
People, your potential customers are using the internet for everything.
From shopping online and making product or price comparisons, looking at online reviews about a company or trying to find a place close by where you could have dinner with your friends.
It doesn’t matter what type of business interaction someone is looking for; we all turn to the internet to find the information we need.
When someone turns to the internet for information, they start typing in search queries in their favourite search engine. These search terms are called keywords, and they are the foundation of getting found online.
So what is a keyword exactly? How are keywords used online? And how do you select the right keywords for your company to include in your content to help you rank higher in search engines?
In this guide, we’re going to show you how you can use keywords for SEO the RIGHT way, so you get the traffic, leads and sales you need.