The User Growth Blog
Actionable Ways To Grow Your Business

Learn Marketing By Watching Our Content

Short bitesized videos that will get you up to speed in no time

What is SEO and how does it work? SEO explained in under two minutes

If you’re new to Search Engine Optimization or SEO or looking to improve your SEO skills, you’re in the right place.

In this video, we’ll be debunking some common misconceptions about SEO and breaking down its three key components:

1️⃣ on-page SEO

2️⃣ off-page SEO

3️⃣ technical SEO

We’ll provide you with a clear understanding of what SEO is and what it is not, and why it’s essential for your digital success. You’ll learn about the importance of creating high-quality content, earning valuable backlinks, and optimizing your site’s on-page and technical aspects.

By the end of this video, you’ll have the knowledge you need to climb the search engine ranks and drive more organic traffic to your site.

Join Hans from User Growth as he unlocks the secrets of SEO in under two minutes, providing expert insights and actionable tips to help you optimize your website and improve your search engine rankings.

LinkedIn Marketing Tips: Growing your Business using LinkedIn in 2023

There’s a huge marketing opportunity on LinkedIn right now.

Every week there are over 9 BILLION impressions served on the LinkedIn feed.

However, only 3 MILLION updates are posted weekly. On top of that, LinkedIn’s algorithm is heavily favoring marketers right now.

✅ A slower decay than other networks (i.e., your posts remain on the LinkedIn newsfeed for weeks, not hours)

✅ Your content can get shown to people who are NOT connected to you (i.e., you don’t need a lot of followers)

From creating connections to building brand awareness to generating leads, LinkedIn is a great marketing tool.

So in this video, we will explain five simple and easy tips to leverage the power of LinkedIn marketing to generate sales and grow your online business in 2023.

We are breaking down the latest and greatest of LinkedIn Marketing from an organic perspective.

Are you ready to master LinkedIn marketing so that you can attract new customers and deliver your message to the right people?

How To Boost Conversions With Social Proof

Social proof is one of those things that you wish didn’t work… but it really does.

The human selling psychology is strong – we like shortcuts that make our purchasing decision easier.

So if you want to 3x your website’s conversion rate — and 3x your customer base, as a result, there’s no substitute for good solid social proof!

In this video, we’ll show you some really clever ways to add that important content that lets your current customers and experience do the talking for you.

Creating a Content Calendar That Drives Results

Learn how to build a content calendar for your blog.

Come up with one year of content topics in one day, not by focusing on more, but by focusing on better content.

Better content that will drive business results.

Growing Your Business Using Twitter 📈

Knowing how to market your business on Twitter can seem daunting.

But, If you can figure out how to have honest, authentic conversations on Twitter you can grow your business. Learn how now!

How To Write Content For Each Step Of The Customer Journey

Marketing personalization goes beyond using a prospect’s name in an email.

Learn how to give your audience the personalized experience they want and need by aligning content to your customer journey.


If you want more traffic, you need to master the understanding of keywords. When done correctly, finding the correct keywords for your business can send your site content to the first page of Google, but where to start? Let’s dive in!

Link Building: How to Build POWERFUL Backlinks in 2021

Just write it and they will come is not enough to have your content ranked on Google. Good quality links are still one of THE most important factors to help you rank your content in 2021.

This video explains how to get them.

Driving Traffic To Your Content Using Flipboard

Flipboard is named one of the most important apps of all time by CNET. And it can drive thousands of visitors to your content. On top of that, you can also use it to find new content to share with your audience.

All in all a great app to have in your content marketing war chest.

Turn 404 Pages Into Traffic And Qualified Leads

You log into Google Analytics or your Google Search Console, and you’ll see that you have a ton of 404 errors.

Don’t worry every site has them. But how can you turn the people ending up on your 404 pages into leads? This video tells you how.

Using Quora As Part Of Your Content Marketing Mix

Quora is one of the world’s biggest website, with over 300 million active monthly users and is rated in the top 100 of all websites.

Quora is also an amazing tool for marketing any business. Let’s have a look at how you can use it for your business.

I want to learn about

Long-form content for everyone that wants to do a deep-dive into growing their business.

Clutch Recognises User Growth as Top SEO firm

Online traffic is predominantly driven by search engines. SEO, when done right, can help your business grow and gain brand recognition online.

As long as you’re creating better content than your competitors, using the appropriate keywords, doing proper digital PR to work on securing those backlinks and at a little bit of magic User Growth sauce, your organic traffic will increase steadily and you’ll rank higher in no time.

Here at User Growth, we believe that there is no such thing as a one size fits all solution when it comes to growing your business online. We’ll help you connect the right people to your product or service, and build the foundations of your long-term success.

We do this by using the skills and talent of the people working for User Growth and by building products like:

Clutch finds the best firms in the industry to help business owners find the perfect marketing company for them. The directory shows client reviews, price points, location, and contact info for the agencies within your search parameters.

Every year they award the highest performing B2B companies by industry and location. In order for a business to become a “Top SEO Agency” on Clutch, you must have verified reviews, data-driven content, and better business solutions than your competition.

Out of the 200,000+ agencies on Clutch we are honoured to have been chosen as a Clutch Leader!

We are now part of the growing list of 2021 B2B leaders and it’s all thanks to our wonderful team and amazingly supportive clients.

2020 was a difficult year for most businesses, struggling to keep their heads above water. The fact that we got this industry-leading award, showing that what we do makes an impact for our clients is something truly awesome and gives great recognition to the entire team

Hans van Gent, Founder of User Growth

For example, for this creative agency, we continue to deliver compelling and engaging SEO strategies that ultimately nabbed us a perfect 5-star rating:

Clutch five star SEO review for User Growth Agency

We would like to extend our most sincere thanks to our clients who made this all possible.

We could not have gotten this far without your positive feedback. Let’s make 2021 a productive one!

Are you looking to drive real profitable growth into your business? Contact us today! If you want to read the rest of the review, please visit our Clutch profile and take a look at what our clients are saying about us.

This just in, Best in Ireland also named User Growth one of the best SEO companies in Dublin!

How to Use LinkedIn Marketing to Grow Your Business

When thinking about social media platforms to use for your business, most people tend to automatically think of generating leads from Facebook or Twitter, starting on Instagram, and one of the last places people to think about is that powerful business network that is right in front of your nose; LinkedIn.

Sure, LinkedIn, when looking at Monthly Active Users (MAU), is not the biggest social network out there. LinkedIn has around 310 million MAU, compared to 330 million on Twitter, 2.7 billion on Facebook or the 1 billion on Instagram.

But the audience is one of the most lucrative ones.

Facebook, Twitter, and the rest are crowded and noisy. And while there was a time that it was definitely a lot quieter on LinkedIn, LinkedIn right now is starting to become busier as well.

BUT, unlike Facebook, where most people still go to connect with their friends or watch funny videos, LinkedIn is a destination for people to connect with like-minded people in their industry and to learn about their industry.

So if you’re looking for a place to drive qualitative B2B traffic to your website or blog, this is THE platform.

Research by Econsultancy a couple of years ago already stated that

“LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites.”

Visits to coporate websites from social media

Even more so, the overall decision-makers in most companies (CEOs) use LinkedIn the most of any public social network. The same holds for 41% of millionaires.

The LinkedIn audience has been proven to be highly engaged with content – 6 out of 10 users actively look for industry insights.

We can go on and on, but you probably understand by now that the LinkedIn platform gives your brand access to a whole host of educated, skilled, and influential people with a high search intent (when you visit LinkedIn, you already have your industry cap on and are actively seeking knowledge).

So if you want to reach those people who aren’t that active on most other social networks but could significantly impact your organization’s sales, it is time to start taking LinkedIn seriously. Read More

Social Proof: Using Your Customers To Boost Conversions

Brands or companies use (online) marketing to enhance their visibility. To build an awareness around their product or services so that when the moment is there that people are in the mood for buying, you’re on top of mind.

But what good will that do if your leads, your consumers, and those who could use your product or service don’t trust you?

Trust is a strange thing; it can make people comfortable handing over their hard-earned money, personal information, or some other valuable item. But if there is no trust, that all will stay shut.

Trust is an essential item in your conversion funnel, in the journey people take from becoming someone who passes by to someone who buys.

Even for building your reputation, it isn’t something that is automatically there; it is something that needs to be developed over time.

However, the big problem with trust is that the best way to earn it is through experience.

Think briefly about the brands you trust most in your life. Why do you trust them? High chances are that you believe them because you’ve engaged with them enough times in the past that they’ve earned that trust. If you just met this brand for the first time, how can you possibly believe them?

That’s the dilemma that a lot of startups are facing. How can you build trust with people if this is their first time seeing you?

Read More

How To Build A Content Calendar For Your Business (Includes a Free Template)

Do you know what you’ll create, post, and share for your business this Tuesday?

How about two Tuesdays from now? Tuesday next month? The first Tuesday of next year?

We don’t go that deep here at User Growth, but we do plan some time.

And with around 88 percent of business-to-business companies seeing the value of including content marketing in their overall marketing strategy, it might be time to start developing a process on how you will execute your content marketing strategy.


Well, you could be 60 percent more effective than those marketers who did not develop a content marketing plan.

Next to the fact that having a content marketing calendar proves to be an effective marketing tool, what other reasons could be there to have a content calendar?

What is a content calendar?

What programs or tools exist to produce an easy-to-use content calendar for your organization?

In this post, we will teach you all about the importance of having a content calendar and why you wish you hadn’t started using one earlier.

Read More

Twitter For Business: How To Use Twitter For Your Marketing

Twitter, is every marketer’s favorite social network, but at the same time, it has become harder and harder as a small business to make it work for you.

With over 330 million monthly active users, it could be a traffic goldmine for your organization. However, there are also 500 million tweets sent out every day, so how can you get your tweets seen? Should you still invest in it?

Just like LinkedIn and Facebook Groups, there are lots of different ways you can use it for your business, but at the same time, there are lots of companies struggling to make Twitter work as effectively as it used to be in the past.

So what is Twitter marketing?

The beautiful thing about Twitter is that it is whatever you want it to be.

Want to learn more about your customers? Bring a human touch to your brand? Build buzz about your new product? Provide super-fast customer support? Start cleaning up after a PR disaster? Hold a group chat and educate your customers?

It doesn’t matter what your marketing goals are; there is a pretty significant change. Twitter has got you covered.

There is no question that Twitter can be a very potent tool to help you achieve your marketing objectives.

The problem, though is that it might sound a bit overwhelming, you’ve got no idea where to start, or maybe you’ve already started, but you’re having trouble getting your business objectives.

No matter at which stage you are, this guide will help you either start from scratch or guide you to the next level of using Twitter to grow your business, traffic, and sales.

Read More

How to Use Content Marketing to Drive Sales Through All Five Stages of The Customer Journey

Over the last decade, the world of (online) marketing has changed. There used to be a time when you could just advertise at random places, and you could expect a steady stream of click-throughs to your website.

The very first banner ever even had a Click Through Rate (CTR) of 44%. Nowadays, companies are jumping through the roof when they are 0.44%, with an average CTR at the moment of 0.17%, according to benchmarks by DoubleClick.

Today’s consumers have changed. They are either “banner blind” and mentally blocking out the advertisements on the website or have ad-blockers installed. They look beyond logos, overlook your promotions, and won’t sign up for your newsletter. Today’s consumers only need the information when they want it, delivered to them in the format they want it.

And with as many as 81% of consumers conducting research before making a purchase, it’s fair to say that people today have much more to say about who they buy from than ever before.

If you’re broadcasting your products or services to your target audience, good luck trying to sell to them. Consumers want to start a dialogue with you and don’t like being told what to choose and what to buy. So how do you make your potential customers notice you?

You do this by being helpful, hence the birth of Content Marketing.

Content marketing is just solving the same problems that your product solves through media you create and promote.Click To Tweet

But with everybody diving into Content marketing nowadays, it becomes more and more difficult to cut through the noise and get your content delivered to your potential customers.

You need to deliver content that’s relevant to them based on the behavior they have at each stage of the customer’s journey.

And what happens next?

While different Content Marketing Strategies might have different purposes (lead generation, brand awareness, website traffic, etc.), the end goal should always be to increase revenue and drive more business.

In the old days, the sales team used to shoulder the sales funnel or customer’s journey, but nowadays, the customer’s journey has transformed into more touchpoints across different channels. Quality content provides more than just a great way for marketers to connect with new audiences; it also helps your sales department better. With the right content, your sales staff can:

  • Be better prepared for their sales conversations;
  • Get better-qualified leads
  • Gain access to selling tools to engage more effectively
  • Learn more about their audience through analytics

Read More

What are Keywords in SEO? Learn How to Use Keyword Research to Improve Your Organic Ranking

It doesn’t matter which industry your business operates in; every business nowadays is an online business.

People, your potential customers, are using the Internet for everything.

From shopping online and making product or price comparisons, looking at online reviews about a company, or trying to find a place close by where you could have dinner with your friends.

It doesn’t matter what type of business interaction someone wants; we all turn to the internet to find the information we need.

When someone turns to the internet for information, they start typing in search queries in their favorite search engine. These search terms are called keywords and are the foundation of getting found online.

A big part of Google’s search algorithm is even based on keywords.

So what is a keyword exactly? How are keywords used online? And how do you do keyword research for your company to select the right keywords to include in your content to help you rank higher in search engines?

In this guide, we will show you how to use keywords for SEO the RIGHT way so you get the traffic, leads, and sales you need.

Read More

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