Learn Marketing By Watching Our Content

Short bitesized videos that will get you up to speed in no time

How To Write Content For Each Step Of The Customer Journey

Marketing personalization goes beyond using a prospect’s name in an email.

Learn how to give your audience the personalized experience they want and need by aligning content to your customer journey.

100% Free Keyword Research in 2020! FIND WILDLY PROFITABLE KEYWORDS FOR YOUR BUSINESS

If you want more traffic, you need to master the understanding of keywords. When done correctly, finding the correct keywords for your business can send your site content to the first page of Google, but where to start? Let’s dive in!

Link Building: How to Build POWERFUL Backlinks in 2020

Just write it and they will come is not enough to have your content ranked on Google. Good quality links are still one of THE most important factors to help you rank your content in 2020.

This video explains how to get them.

Driving Traffic To Your Content Using Flipboard

Flipboard is named one of the most important apps of all time by CNET. And it can drive thousands of visitors to your content. On top of that, you can also use it to find new content to share with your audience.

All in all a great app to have in your content marketing war chest.

Turn 404 Pages Into Traffic And Qualified Leads

You log into Google Analytics or your Google Search Console, and you’ll see that you have a ton of 404 errors.

Don’t worry every site has them. But how can you turn the people ending up on your 404 pages into leads? This video tells you how.

Using Quora As Part Of Your Content Marketing Mix

Quora is one of the world’s biggest website, with over 300 million active monthly users and is rated in the top 100 of all websites.

Quora is also an amazing tool for marketing any business. Let’s have a look at how you can use it for your business.

How To Calculate The Lifetime Value Of Your Customers

Do you know how much your customers are worth to your organization?

Do you know how much money you can spend on your company to acquire new customers?

Let’s talk about Customer Lifetime Value!

SEO For Beginners: 5 Powerful SEO Tips To Rank #1 On Google In 2020

What is THE spot you want your company to be on Google? Number one of course!

If you’re new to SEO and you want your pages to start ranking, here are 5 SEO strategies that will boost your rankings!

Growing Your Business With WhatsApp | How To Use WhatsApp For Business And Marketing

WhatsApp has 1.5 BILLION users per month. Watch this video if you want to learn how you can capitalize on this by doing marketing on Whatsapp.

Your business will thank you.

How To Find Unlimited Blog Post Topics

Ever feel like you’re running out of ideas for your content marketing campaigns?

You’re not alone.

Let’s give you some great ideas to find unlimited new topic ideas.

Increasing Website Traffic By Updating Old Blog Posts

If you’re not driving traffic to your old blog posts, you are slashing your ROI dramatically. It doesn’t make sense to spend lots of hours or hundreds of dollars creating a new blog post and then letting it die, once it rolls off your front page. This video shows you how you can increase traffic to your older posts.

Learn Marketing By Reading Our Content

Longform content for everyone that wants to do a deep-dive into growing their business.

7 Ways to Get Backlinks to Boost Your Traffic

Are you tired of thinking that whenever you just write enough content, people will start putting tons of links back to you?

Of course, in the long run, people will start linking back to your content, but not everyone wants to wait that long.

We all know that quality backlinks can do wonders to improve your search engine rankings and your performance. There is tons of great content available online to show you different tactics.

So what if you don’t want to wait months, or maybe even years? How do you proactively get backlinks without spending long hours? In this post, we would like to share some tactics, that can help you, so you can start seeing an increase in organic traffic coming towards your website.

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How To Use Flipboard To Grow Your Content Marketing Reach

As content marketers ourselves we know how much time and effort can sometimes go into creating that right piece of content.

And of course, finding the right medium to publish it to get the results that are needed to help grow our business.

The only way to be able to get those results though is by promoting your content after you hit that publish button.

Nobody will find your content otherwise.

This is even truer if you’re just starting your business, so you need to actively find ways to drive traffic to those pieces of content.

Otherwise, your time spend creating them has been all for nothing.

So what if we would tell you there is an incredible way to drive thousands of visitors, a way that contributes more than other social media platforms combined, and best of all, it is free.

This application is named one of the most important apps of all time by CNET and only takes five to ten minutes of management per day to get the results you want.

Did we get your attention?

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Increasing Conversions By Creating High Converting 404 Error Pages

One of the first things on everybody’s mind when they start a new website is to produce as much content as possible. After all, we want to get those backlinks, and we want to get a consistent stream of visitors to your website, right?

Months go by, and you start to see more and more traffic coming it, this is a good indicator that you’re on the right track solving the same problems that your product is solving through the media you’re creating and promoting.

But did you know that the average lifespan of a webpage is around 100 days? According to Brewster Kahle, digital librarian at the Internet Archive in San Francisc o, links tend to go bad over time due to moved or deleted content or changes in permalink structure.

So this means, that the beautiful, interesting experience your visitor is expecting can turn sideways when they are greeted with the dreaded 404, or “page not found” message.

One error page can kill all your hard work.

And what will the visitor do? They will hit that back button in their browser and go straight back to the search result page, trying to find a website that CAN help them with their problems.

Your first opportunity to impress a new lead and you just blew it, outdated and permanently moved web pages will leave your leads hanging without you giving them the opportunity to start a loving relationship.

No wonder that according to a 2010 study by Firefox, the back button was the most used navigational feature in their browser.

Although there is no formal estimate of the number of lost sales and opportunities caused by people landing on a “page not found” page, we’re pretty sure every lost sale opportunity is one to money.

It isn’t all bad news though because 404 pages also represent opportunities if done well. If someone lands on your 404 page, you have their attention. How you use that attention is directly related to how successful your site will be in converting visitors.

This article will focus on turning those 404 error pages, into revenue, leads and sales.

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How to turn Quora into a sales, leads and a traffic generator for your business

Content Marketing at its core just comes down to solving the same problems that your product solves through media you create and promote. So what is the first thing a lot of people are all doing when they have a problem?

Right, they Google it.

One thing you might have noticed as of lately though is that when you Google a question, one of the websites that always seems to pop-up with an answer is Quora. And if you’re seeing Quora popping up and giving answers, this is probably true for a lot of your customers as well.

So what is this Quora? Well, Quora is THE biggest Q&A platform with more than 190 million monthly active users, and whenever you have such a big platform of people searching for answers to their questions, you know this is a significant opportunity for any marketer.

And the beautiful thing about Quora is that there are a lot of interesting categories where people are posting questions and are answering them, so no matter what type of business you’re running you can use it to grow your website traffic.

And it is not just traffic, as we’ve already seen earlier, Quora can also help you find content ideas and build your brand. But before you can get anything out of it, just like with all marketing efforts in life, you need to start using it first and grow a reputation of someone who knows her or his stuff.

In this blog post, we’re going to run you through the works, from starting a Quora account to building your business and getting more customers.

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Getting Found Online – 13 SEO Tips to Increase Your Website Traffic

How are you finding new products and services to help you fix problems that you’re experiencing right now in your daily life? A high probability that everything starts by searching the web.

Being able to get found online via search engines is essential for any successful website. Search engines, however, would like to know what your site and your content are all about. People are having a problem or a question, and they are searching for an answer.

For you as a website owner, your goal is to create a helpful piece of content that answers those questions in the best way possible.

At its core that is what SEO is all about. Someone has a question, they are searching for a solution, and you can supply the answer to their problems.

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How to Come Up with Great Blog Post Ideas Consistently

You probably know that content marketing is a powerful way to market your company online.

It’s a way to demonstrate your expertise and increase your online following, all in all, to help you gain more leads for your company and help you sell more.

But what is the hardest part of creating high-quality content?

How many times has this happened to you?

You sit down to write a blog post and… nothing.

You’ve been writing for some time now; you see the traffic coming in every day. But no matter how long you sit and stare at your screen, it’s still just… nothing.

Coming up with a constant flow of ideas to write about for your audience can be hard. How do you keep the ideas and creativity constantly flowing to ensure consistent traffic, leads, and conversions?

Here’s the good news, however: Everyone gets stuck sometimes, but there’s a much better way to come up with content ideas than just staring at your screen and waiting for a miracle.

But before we give you specific topics and ways to generate blog topics, there are two key principles you need to keep in mind:

  1. Write about your niche, not your product. Even more so when you’re just starting out, and nobody heard about you yet, people don’t search for your product name or categories. Most people search because they’ve got a problem and they are searching for information or a solution to their problem. Content that is relevant to the life of your audience is way more valuable than content just hammering out product specs. Think of it like this, what would you rather click on: “Content Services $150” or “How to Promote Your Content”?
  2. Deliver value. Content marketing should deliver entertainment and/or educational value to your audience. Always make sure that your target audience will be interested, be intrigued, is having fun, or will learn, the next time that they are engaging with your content. Practising Customer Development is not only to learn about whether or not your product or services are solving the problems of your potential audience, but by doing customer development you can also learn and discover topics of value for your audience.

By keeping these two items in mind, let’s dive into different ways on how you can come up with ideas for your content machine.

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