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What are Keywords in SEO? Learn How to Use Keywords to Improve Your Organic Ranking

It doesn’t matter which industry your business is operating in; every business nowadays is an online business.

People, your potential customers are using the internet for everything.

From shopping online and making product or price comparisons, looking at online reviews about a company or trying to find a place close by where you could have dinner with your friends.

It doesn’t matter what type of business interaction someone is looking for; we all turn to the internet to find the information we need.

When someone turns to the internet for information, they start typing in search queries in their favourite search engine. These search terms are called keywords, and they are the foundation of getting found online.

A big part of Google’s search algorithm is even based around keywords.

So what is a keyword exactly? How are keywords used online? And how do you select the right keywords for your company to include in your content to help you rank higher in search engines?

In this guide, we’re going to show you how you can use keywords for SEO the RIGHT way, so you get the traffic, leads and sales you need.

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Increasing Conversions By Creating High Converting 404 Error Pages

One of the first things on everybody’s mind when they start a new website is to produce as much content as possible. After all, we want to get those backlinks, and we want to get a consistent stream of visitors to your website, right?

Months go by, and you start to see more and more traffic coming it, this is a good indicator that you’re on the right track solving the same problems that your product is solving through the media you’re creating and promoting.

But did you know that the average lifespan of a webpage is around 100 days? According to Brewster Kahle, digital librarian at the Internet Archive in San Francisc o, links tend to go bad over time due to moved or deleted content or changes in permalink structure.

So this means, that the beautiful, interesting experience your visitor is expecting can turn sideways when they are greeted with the dreaded 404, or “page not found” message.

One error page can kill all your hard work.

And what will the visitor do? They will hit that back button in their browser and go straight back to the search result page, trying to find a website that CAN help them with their problems.

Your first opportunity to impress a new lead and you just blew it, outdated and permanently moved web pages will leave your leads hanging without you giving them the opportunity to start a loving relationship.

No wonder that according to a 2010 study by Firefox, the back button was the most used navigational feature in their browser.

Although there is no formal estimate of the number of lost sales and opportunities caused by people landing on a “page not found” page, we’re pretty sure every lost sale opportunity is one to money.

It isn’t all bad news though because 404 pages also represent opportunities if done well. If someone lands on your 404 page, you have their attention. How you use that attention is directly related to how successful your site will be in converting visitors.

This article will focus on turning those 404 error pages, into revenue, leads and sales.

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How to turn Quora into a sales, leads and a traffic generator for your business

Content Marketing at its core just comes down to solving the same problems that your product solves through media you create and promote. So what is the first thing a lot of people are all doing when they have a problem?

Right, they Google it.

One thing you might have noticed as of lately though is that when you Google a question, one of the websites that always seems to pop-up with an answer is Quora. And if you’re seeing Quora popping up and giving answers, this is probably true for a lot of your customers as well.

So what is this Quora? Well, Quora is THE biggest Q&A platform with more than 190 million monthly active users, and whenever you have such a big platform of people searching for answers to their questions, you know this is a significant opportunity for any marketer.

And the beautiful thing about Quora is that there are a lot of interesting categories where people are posting questions and are answering them, so no matter what type of business you’re running you can use it to grow your website traffic.

And it is not just traffic, as we’ve already seen earlier, Quora can also help you find content ideas and build your brand. But before you can get anything out of it, just like with all marketing efforts in life, you need to start using it first and grow a reputation of someone who knows her or his stuff.

In this blog post, we’re going to run you through the works, from starting a Quora account to building your business and getting more customers.

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Getting Found Online – 13 SEO Tips to Increase Your Website Traffic

How are you finding new products and services to help you fix problems that you’re experiencing right now in your daily life? A high probability that everything starts by searching the web.

Being able to get found online via search engines is essential for any successful website. Search engines, however, would like to know what your site and your content are all about. People are having a problem or a question, and they are searching for an answer.

For you as a website owner, your goal is to create a helpful piece of content that answers those questions in the best way possible.

At its core that is what SEO is all about. Someone has a question, they are searching for a solution, and you can supply the answer to their problems.

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How to Come Up with Great Blog Post Ideas Consistently

You probably know that content marketing is a powerful way to market your company online.

It’s a way to demonstrate your expertise and increase your online following, all in all, to help you gain more leads for your company and help you sell more.

But what is the hardest part of creating high-quality content?

How many times has this happened to you?

You sit down to write a blog post and… nothing.

You’ve been writing for some time now; you see the traffic coming in every day. But no matter how long you sit and stare at your screen, it’s still just… nothing.

Coming up with a constant flow of ideas to write about for your audience can be hard. How do you keep the ideas and creativity constantly flowing to ensure consistent traffic, leads, and conversions?

Here’s the good news, however: Everyone gets stuck sometimes, but there’s a much better way to come up with content ideas than just staring at your screen and waiting for a miracle.

But before we give you specific topics and ways to generate blog topics, there are two key principles you need to keep in mind:

  1. Write about your niche, not your product. Even more so when you’re just starting out, and nobody heard about you yet, people don’t search for your product name or categories. Most people search because they’ve got a problem and they are searching for information or a solution to their problem. Content that is relevant to the life of your audience is way more valuable than content just hammering out product specs. Think of it like this, what would you rather click on: “Content Services $150” or “How to Promote Your Content”?
  2. Deliver value. Content marketing should deliver entertainment and/or educational value to your audience. Always make sure that your target audience will be interested, be intrigued, is having fun, or will learn, the next time that they are engaging with your content. Practising Customer Development is not only to learn about whether or not your product or services are solving the problems of your potential audience, but by doing customer development you can also learn and discover topics of value for your audience.

By keeping these two items in mind, let’s dive into different ways on how you can come up with ideas for your content machine.

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Increasing Website Traffic By Updating Old Blog Posts

Every day millions of words are being put down on websites in the hopes to attract more readers and hopefully more customers.

After all, small businesses that blog get 126% more lead growth than small businesses that do not blog.

But with millions of posts being written every day, how much of this content do you think actually get seen by their target audience?

And what happens after you hit that publish button?

You might promote the post a bit after it went live, you might put some ad budget on there to increase the traffic, you might include it in your weekly newsletter and then what?

At one point, most people just forget about the content they produced and move on after all a new publication just went live, and that needs attention as well.

But if you’re not driving traffic to those old blog post, was it worth the time and money invested in them?

It probably doesn’t make sense to spend all that time creating something and then just letting it die once the next thing comes out.

The answer to increasing your website’s traffic is one of the easiest and most simple ones you probably overlooked: older blog post.

Imagine that if each of these older posts just received 50 more visitors each day, 50 more visitors that could get in contact with you for the very first time, maybe even find more interesting content on your website and eventually turn into customers.

Your old content is key to growing your blog and taking your company to the next level, and in this post, we’re going to teach you how.

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Using Google Analytics to Measure and Improve Your Content Marketing

What is the first thing that comes to your mind when you hear about Google Analytics?

For most people it has probably something to do with Search Engine Optimisation (SEO), but did you know that next to that Google Analytics (GA) also holds tons of insights into how you can create better content for your business?

To save time and money for your company don’t you think it would be better if you could create better content, instead of more content?

Better content that could help you rank better for the search terms that you want to be found for? Instead of just trying to create as much content as possible hoping you eventually will rank?

There are, however, dozens of different ways to slice and dice all the information that is available in Google Analytics to come up with killer content ideas.

To help you get the most out of your valuable time and to help guide you to improve your content marketing, this post will help you set up your Google Analytics, teaches you the most common terminology you need to navigate through all the reports and help get the most out of your content marketing.

First, let’s figure out why you should be taking the time to learn and use Google Analytics for your Content Marketing.

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