If you’re like most people in the world, you probably love being on Facebook (or one of the other social networks owned by Facebook like Instagram or WhatsApp). And you’re scrolling through that newsfeed every day, reading the news, looking at pictures of cute cats, we’ve all been there.
Despite there being some talk in the last couple of months that the reach of Facebook would be on a decline, the data shows that the opposite is pretty much the reality. 70% of Facebook users in the U.S. log into Facebook on a daily basis, compared with 59% on Instagram, 38% on Twitter, 27% on Pinterest, and 22% on LinkedIn, according to research done by Pew Research Center.
So being on this platform for you as a business owner makes total sense right?
And you’ve probably already built a page with an audience over the years as a result. What happened though?