The User Growth Blog

One of the first things on everybody’s mind when they start a new website is to produce as much content as possible. After all, we want to get those backlinks, and we want to get a consistent stream of visitors to your website, right?

Months go by, and you start to see more and more traffic coming it. This is a good indicator that you’re on the right track to solving the same problems that your product is solving through the media you’re creating and promoting.

But did you know that the average lifespan of a webpage is around 100 days? According to Brewster Kahle, digital librarian at the Internet Archive in San Francisco, links tend to go bad over time due to moved or deleted content or changes in permalink structure.

So this means that the beautiful, exciting experience your visitor is expecting can turn sideways when they are greeted with the dreaded 404, or “page not found” message.

One error page can kill all your hard work.

And what will the visitor do? They will hit that back button in their browser and go straight back to the search result page, trying to find a website that CAN help them with their problems.

Your first opportunity to impress a new lead, and you just blew it. Outdated and permanently moved web pages will leave your leads hanging without you allowing them to start a loving relationship.

No wonder that according to a 2010 study by Firefox, the back button was the most used navigational feature in their browser.

Although there is no formal estimate of the number of lost sales and opportunities caused by people landing on a “page not found” page, we’re pretty sure every lost sale opportunity is one to money.

It isn’t all bad news, though, because 404 pages also represent opportunities if done well. If someone lands on your 404 page, you have their attention. How you use that attention directly relates to how successfully your site will convert visitors.

This article will focus on turning those 404 error pages into revenue, leads, and sales.

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Content Marketing, at its core, comes down to solving the same problems that your product solves through the media you create and promote. So what is the first thing a lot of people are all doing when they have a problem?

Right, they Google it.

One thing you might have noticed lately is that when you Google a question, one of the websites that always seems to pop up with an answer is Quora. And if you’re seeing Quora popping up and giving answers, this is probably true for many of your customers as well.

So what is this Quora? Well, Quora is THE biggest Q&A platform with more than 190 million monthly active users, and whenever you have such a big platform of people searching for answers to their questions, you know this is a significant opportunity for any marketer.

And the beautiful thing about Quora is that there are a lot of interesting categories where people post questions and answer them, so no matter what type of business you’re running, you can use it to grow your website traffic.

And it is not just traffic, as we’ve already seen earlier. Quora can also help you find content ideas and build your brand. But before you can get anything out of it, just like with all marketing efforts in life, you need to start using it first and grow the reputation of someone who knows her or his stuff.

In this blog post, we will run you through the works, from starting a Quora account to building your business and getting more customers.

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How are you finding new products and services to help you fix problems you’re experiencing daily? A high probability that everything starts by searching the web.

Being able to get found online via search engines is essential for any successful website. Search engines, however, would like to know what your site and your content are all about. People are having a problem or a question, and they are searching for an answer.

As a website owner, you aim to create a helpful piece of content that answers those questions in the best way possible.

At its core, that is what SEO is all about. Someone has a question, they are searching for a solution, and you can supply the answer to their problems.

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You probably know that content marketing is a powerful way to market your company online.

It’s a way to demonstrate your expertise and increase your online following, all in all, to help you gain more leads for your company and help you sell more.

But what is the hardest part of creating high-quality content?

How many times has this happened to you?

You sit down to write a blog post, and… nothing.

You’ve been writing for some time now; you see traffic every day. But no matter how long you sit and stare at your screen, it’s still just… nothing.

Coming up with a constant flow of ideas to write about for your audience can be challenging. How do you keep the ideas and creativity flowing to ensure your content calendar is filled with topics that ensure consistent traffic, leads, and conversions?

Here’s the good news: Everyone gets stuck sometimes, but there’s a much better way to come up with content ideas than just staring at your screen and waiting for a miracle.

But before we give you specific topics and ways to generate blog topics, there are two key principles you need to keep in mind:

1. Write about your niche, not your product. Even more so when you’re just starting out, and nobody has heard about you yet, people don’t search for your product name or categories. Most people search because they’ve got a problem and they are searching for information or a solution to their problem. Content relevant to your audience’s life is way more valuable than content just hammering out product specs. Think of it like this, what would you rather click on: “Content Services $150” or “How to Promote Your Content”?
2. Deliver value. Content marketing should deliver entertainment and/or educational value to your audience. Always ensure that your target audience will be interested, intrigued, having fun, or will learn the next time they engage with your content. Practising Customer Development is learning about whether your product or services are solving the problems of your potential audience. By doing customer development, you can also learn and discover topics of value for your audience.

By keeping these two items in mind, let’s dive into different ways to develop ideas for your content machine.

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Every day, millions of words are being put down on websites to attract more readers and, hopefully, more customers.

After all, small businesses that blog get 126% more lead growth than small businesses that do not blog.

But with millions of posts being written every day, how much of this content do you think actually gets seen by their target audience?

And what happens after you hit that publish button?

You might promote the post a bit after it goes live. You might put some ad budget on there to increase the traffic. You might include it in your weekly newsletter, and then what?

At one point, most people just forget about the content they produce and move on. After all, a new publication just went live, which also needs attention.

But over time, those older articles start losing visibility, a process known as content decay. Rankings slip, clicks fade, and posts that once performed well quietly stop bringing in traffic.

If you’re not driving traffic to those old blog posts, was it worth the time and money invested in them?

It probably doesn’t make sense to spend all that time creating something and then just letting it die once the next thing comes out.

The answer to increasing your website’s traffic is one of the easiest and most simple ones you probably overlooked: older blog posts.

Imagine that if each of these older posts just received 50 more visitors each day, 50 more visitors could contact you for the first time, maybe even find more interesting content on your website and eventually turn into customers.

Your old content is key to growing your blog and taking your company to the next level, and in this post, we will teach you how.

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Update: December 2024, complete overhaul of the article to change from Universal Analytics (GA3) to Google Analytics 4 (GA4).

What is the first thing that comes to your mind when you hear about Google Analytics?

For most people, it probably has something to do with Search Engine Optimisation (SEO), but did you know that tools like Google Analytics (GA) also hold tons of insights into how you can create better content for your business?

To save time and money for your company, don’t you think it would be better if you could create better content instead of more content?

Quality over quantity and better content that resonates deeply with your target audience help you rank higher for the search terms you want to be found for. Instead of just trying to create as much content as possible, hoping you eventually will rank?

There are dozens of different ways to slice and dice all the information available in Google Analytics to create killer content ideas for your website or social media marketing. To help you get the most out of your valuable time and to help guide you to improve your content marketing performance, this post will help you set up your Google Analytics. We also discuss the most common terminologies you need to navigate through all the reports and drive your content strategy.

However, Google has migrated its system from Universal Analytics to Google Analytics 4 (GA4). We will learn the differences between its search engine optimization features and content analytics platform.

First, let’s figure out why you should take the time to learn how to use Google Analytics in Content Marketing.

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If you’re like most people in the world, you probably love being on Facebook (or one of the other social networks owned by Facebook, like Instagram or WhatsApp). And you’re scrolling through that newsfeed every day, reading the news, looking at pictures of cute cats. We’ve all been there.

In fact, 1.09 billion of you are out there every day, being active on Facebook.

Despite there being some talk in the last couple of months that the reach of Facebook would be on a decline, the data shows that the opposite is pretty much the reality. 70% of Facebook users in the U.S. log into Facebook daily, compared with 59% on Instagram, 38% on Twitter, 27% on Pinterest, and 22% on LinkedIn, according to research done by Pew Research Center.

So being on this platform for you as a business owner makes total sense, right?

And you’ve probably already built a page with an audience over the years as a result. What happened, though?

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