If you’re like most people in the world, you probably love being on Facebook (or one of the other social networks owned by Facebook like Instagram or WhatsApp). And you’re scrolling through that newsfeed every day, reading the news, looking at pictures of cute cats, we’ve all been there.

In fact, 1.09 billion of you are out there every day, being active on Facebook

Despite there being some talk in the last couple of months that the reach of Facebook would be on a decline, the data shows that the opposite is pretty much the reality. 70% of Facebook users in the U.S. log into Facebook on a daily basis, compared with 59% on Instagram, 38% on Twitter, 27% on Pinterest, and 22% on LinkedIn, according to research done by Pew Research Center.

So being on this platform for you as a business owner makes total sense right?

And you’ve probably already built a page with an audience over the years as a result. What happened though?

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The (online) marketing world is a place where we love ourselves some acronyms, think of words like PPC, USP, CPA, CPC, CRO, CTA, ROI.

Do you know what they all mean?

(hint Pay-Per-Click, Unique Selling Point, Cost-per-Action, Cost-per-Click, Conversion Rate Optimisation, Call-To-Action, Return-On-Investment).

In this article, we’re going to talk about getting new customers and the value they bring to your organisation throughout the time that they are your customers.

After all, getting new customers takes a lot of work.

You have to take your time for them to get to know you and your product or service. Get to know you to such a rate that they fall in love with you and start buying your product or service.

In every business niche, there are always competitors to be found, advertising costs are rising, implementing a good content marketing strategy for long-term SEO success take time and money and even specific acquisition campaigns you’ve started might not return customers quickly enough.

So how can you increase the likelihood of your business having enough capital, having enough runway to keep in existence?

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Years ago before any of the major social networks popped up on the internet every little niche had their forums on the web. Some of them had tens of thousands of active users talking about anything you can think of. From restoring cars to training your dogs.

All you had to do was perform a search in the reigning search engines of the day, and you could find a great forum to participate in and started building relationships with the people on the forums.

Nowadays, Facebook Groups have pretty much replaced those niche forums. This is great from the user point of view because you can participate in 30 groups at the same time and it all runs through your Facebook newsfeed.

What we’ve seen happening over the last year though is that more and more people and brands are moving away, migration from Facebook Pages to Facebook Groups. This movement is understandable because Facebook made it harder and harder to get any of your fans to see any of your updates unless you pay to boost your posts.

There are, of course, ways to get better engagement on your Facebook page, even without ads, but at the end of the day, it is becoming harder every day to get noticed, to appear in the newsfeed of your fans without payments.

One of the other reasons why Facebook Groups are becoming more and more popular is because you can build a real relationship with your target audience.

Between the migration from old school forums and Facebook page owners, Facebook Groups has created an ecosphere where every target audience is actively reading and engaging with posts. A Facebook Group allows for a two-way interaction, where group members can post messages and ask questions as well.

In this post, we will be looking how you too can use this great medium to your advantage, how you can build real relationships again with your audience on top of Facebook.

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Unless you’ve been living under a rock for the last year, there is a lot of hype surrounding chatbots in the marketing space. Ever since Facebook announced the release of their Messenger Bots platform at their 2016 F8 conference, brands have been trying their best to reach the potential of one billion people using Facebook Messenger as their primary communication channel.

One million people, imagine that, and that is not how many people have downloaded the application; it is the number of people who regularly use Messenger to talk to friends, family members and now also to potentially your business.

In only three months after the launch, more than 11,000 bots were already created. Chatbots are quickly becoming a standard part of any digital marketing strategy. And unless you want to miss out, now is the time to jump on board.

If you’re a small-business owner, a large corporate, or a famous artist with an enormous fanbase, if you’re interested in streamlining marketing or customer service, then using a chatbot is something that’s worth taking a closer look at.

In this article, we will cover everything you need to know about Facebook Messenger bots and what value they can bring to your organisation.

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When you’re thinking about different marketing channels to talk and engage with your ideal customers, what is the first thing that comes to mind?

Probably Facebook with its 2.167 billion active users. Maybe Instagram with it’s 800 million active users? What about Twitter with its 330 million active users or LinkedIn that has 260 million active users. You’re probably on there too.

But what if we would tell you there is another platform out there, it is text-based, has more users than Instagram and LinkedIn combined. And we’re pretty sure you’re not on there yet.

It’s called WhatsApp.

And even though email marketing is crucial, giving you an open rate of maybe around 30% (if you’re doing an okay job), and that 30% is already way higher than you would ever get organically on Facebook. The average text message gets an open rate of around 98%.

That is the reason why chatbots work so well too. And that is precisely the reason that makes WhatsApp the most engaging marketing channel on the planet.

The reason why you probably never thought about using it as a marketing channel is that there has never been any real tool to help you manage your account and start engaging with your “followers” unless you had that one mobile phone on which the client with your business number was installed.

There’s also no advertising on WhatsApp, so the natural and lazy route of just buying some ads will get you nowhere.

So what do you need to do? When you also can’t track your success, you can’t search for groups to automatically join and promote your stuff?

Right now is the moment to start taking action, build a massive following, and start engaging with your real fans before all marketers all over the world start to figure out they are missing on this vast opportunity and spoil it for everyone.

But first things first.

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