You probably know that content marketing is a powerful way to market your company online.
It’s a way to demonstrate your expertise and increase your online following, all in all, to help you gain more leads for your company and help you sell more.
But what is the hardest part of creating high-quality content?
How many times has this happened to you?
You sit down to write a blog post and… nothing.
You’ve been writing for some time now; you see the traffic coming in every day. But no matter how long you sit and stare at your screen, it’s still just… nothing.
Coming up with a constant flow of ideas to write about for your audience can be hard. How do you keep the ideas and creativity constantly flowing to make sure your content calendar is filled with topics that ensure consistent traffic, leads, and conversions?
Here’s the good news, however: Everyone gets stuck sometimes, but there’s a much better way to come up with content ideas than just staring at your screen and waiting for a miracle.
But before we give you specific topics and ways to generate blog topics, there are two key principles you need to keep in mind:
- Write about your niche, not your product. Even more so when you’re just starting out, and nobody heard about you yet, people don’t search for your product name or categories. Most people search because they’ve got a problem and they are searching for information or a solution to their problem. Content that is relevant to the life of your audience is way more valuable than content just hammering out product specs. Think of it like this, what would you rather click on: “Content Services $150” or “How to Promote Your Content”?
- Deliver value. Content marketing should deliver entertainment and/or educational value to your audience. Always make sure that your target audience will be interested, be intrigued, is having fun, or will learn, the next time that they are engaging with your content. Practising Customer Development is not only to learn about whether or not your product or services are solving the problems of your potential audience, but by doing customer development you can also learn and discover topics of value for your audience.
By keeping these two items in mind, let’s dive into different ways on how you can come up with ideas for your content machine.