The User Growth Blog
Actionable Ways To Grow Your Business

As content marketers ourselves, we know how much time and effort can sometimes go into creating the right piece of content.

And, of course, finding the right medium to publish it to get the needed results to help grow our business.

The only way to be able to get those results, though, is by promoting your content after you hit that publish button.

Nobody will find your content otherwise.

This is even truer if you’re just starting your business, so you must actively find ways to drive traffic to those pieces of content.

Otherwise, your time spent creating them has been all for nothing.

So what if we would tell you there is an incredible way to drive thousands of visitors, a way that contributes more than other social media platforms combined, and best of all, it is free?

This application is named one of the most important apps of all time by CNET and only takes five to ten minutes of management per day to get the results you want.

Did we get your attention?

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One of the first things on everybody’s mind when they start a new website is to produce as much content as possible. After all, we want to get those backlinks, and we want to get a consistent stream of visitors to your website, right?

Months go by, and you start to see more and more traffic coming it. This is a good indicator that you’re on the right track to solving the same problems that your product is solving through the media you’re creating and promoting.

But did you know that the average lifespan of a webpage is around 100 days? According to Brewster Kahle, digital librarian at the Internet Archive in San Francisco, links tend to go bad over time due to moved or deleted content or changes in permalink structure.

So this means that the beautiful, exciting experience your visitor is expecting can turn sideways when they are greeted with the dreaded 404, or “page not found” message.

One error page can kill all your hard work.

And what will the visitor do? They will hit that back button in their browser and go straight back to the search result page, trying to find a website that CAN help them with their problems.

Your first opportunity to impress a new lead, and you just blew it. Outdated and permanently moved web pages will leave your leads hanging without you allowing them to start a loving relationship.

No wonder that according to a 2010 study by Firefox, the back button was the most used navigational feature in their browser.

Although there is no formal estimate of the number of lost sales and opportunities caused by people landing on a “page not found” page, we’re pretty sure every lost sale opportunity is one to money.

It isn’t all bad news, though, because 404 pages also represent opportunities if done well. If someone lands on your 404 page, you have their attention. How you use that attention directly relates to how successfully your site will convert visitors.

This article will focus on turning those 404 error pages into revenue, leads, and sales.

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Content Marketing, at its core, comes down to solving the same problems that your product solves through the media you create and promote. So what is the first thing a lot of people are all doing when they have a problem?

Right, they Google it.

One thing you might have noticed lately is that when you Google a question, one of the websites that always seems to pop up with an answer is Quora. And if you’re seeing Quora popping up and giving answers, this is probably true for many of your customers as well.

So what is this Quora? Well, Quora is THE biggest Q&A platform with more than 190 million monthly active users, and whenever you have such a big platform of people searching for answers to their questions, you know this is a significant opportunity for any marketer.

And the beautiful thing about Quora is that there are a lot of interesting categories where people post questions and answer them, so no matter what type of business you’re running, you can use it to grow your website traffic.

And it is not just traffic, as we’ve already seen earlier. Quora can also help you find content ideas and build your brand. But before you can get anything out of it, just like with all marketing efforts in life, you need to start using it first and grow the reputation of someone who knows her or his stuff.

In this blog post, we will run you through the works, from starting a Quora account to building your business and getting more customers.

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How are you finding new products and services to help you fix problems you’re experiencing daily? A high probability that everything starts by searching the web.

Being able to get found online via search engines is essential for any successful website. Search engines, however, would like to know what your site and your content are all about. People are having a problem or a question, and they are searching for an answer.

As a website owner, you aim to create a helpful piece of content that answers those questions in the best way possible.

At its core, that is what SEO is all about. Someone has a question, they are searching for a solution, and you can supply the answer to their problems.

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You probably know that content marketing is a powerful way to market your company online.

It’s a way to demonstrate your expertise and increase your online following, all in all, to help you gain more leads for your company and help you sell more.

But what is the hardest part of creating high-quality content?

How many times has this happened to you?

You sit down to write a blog post, and… nothing.

You’ve been writing for some time now; you see traffic every day. But no matter how long you sit and stare at your screen, it’s still just… nothing.

Coming up with a constant flow of ideas to write about for your audience can be challenging. How do you keep the ideas and creativity flowing to ensure your content calendar is filled with topics that ensure consistent traffic, leads, and conversions?

Here’s the good news: Everyone gets stuck sometimes, but there’s a much better way to come up with content ideas than just staring at your screen and waiting for a miracle.

But before we give you specific topics and ways to generate blog topics, there are two key principles you need to keep in mind:

1. Write about your niche, not your product. Even more so when you’re just starting out, and nobody has heard about you yet, people don’t search for your product name or categories. Most people search because they’ve got a problem and they are searching for information or a solution to their problem. Content relevant to your audience’s life is way more valuable than content just hammering out product specs. Think of it like this, what would you rather click on: “Content Services $150” or “How to Promote Your Content”?
2. Deliver value. Content marketing should deliver entertainment and/or educational value to your audience. Always ensure that your target audience will be interested, intrigued, having fun, or will learn the next time they engage with your content. Practising Customer Development is learning about whether your product or services are solving the problems of your potential audience. By doing customer development, you can also learn and discover topics of value for your audience.

By keeping these two items in mind, let’s dive into different ways to develop ideas for your content machine.

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Every day millions of words are being put down on websites to attract more readers and, hopefully more customers.

After all, small businesses that blog get 126% more lead growth than small businesses that do not blog.

But with millions of posts being written every day, how much of this content do you think actually gets seen by their target audience?

And what happens after you hit that publish button?

You might promote the post a bit after it goes live. You might put some ad budget on there to increase the traffic. You might include it in your weekly newsletter, and then what?

At one point, most people just forget about the content they produce and move on. After all, a new publication just went live, which also needs attention.

But if you’re not driving traffic to those old blog posts, was it worth the time and money invested in them?

It probably doesn’t make sense to spend all that time creating something and then just letting it die once the next thing comes out.

The answer to increasing your website’s traffic is one of the easiest and most simple ones you probably overlooked: older blog posts.

Imagine that if each of these older posts just received 50 more visitors each day, 50 more visitors could contact you for the first time, maybe even find more interesting content on your website and eventually turn into customers.

Your old content is key to growing your blog and taking your company to the next level, and in this post, we will teach you how.

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What is the first thing that comes to your mind when you hear about Google Analytics?

For most people, it probably has something to do with Search Engine Optimisation (SEO), but did you know that next to that, Google Analytics (GA) also holds tons of insights into how you can create better content for your business?

To save time and money for your company, don’t you think it would be better if you could create better content instead of more content?

Better content that could help you rank better for the search terms that you want to be found for? Instead of just trying to create as much content as possible, hoping you eventually will rank?

However, there are dozens of different ways to slice and dice all the information available in Google Analytics to come up with killer content ideas.

To help you get the most out of your valuable time and to help guide you to improve your content marketing, this post will help you set up your Google Analytics, teaches you the most common terminology you need to navigate through all the reports, and help get the most out of your content marketing.

First, let’s figure out why you should take the time to learn and use Google Analytics for your Content Marketing.

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If you’re like most people in the world, you probably love being on Facebook (or one of the other social networks owned by Facebook, like Instagram or WhatsApp). And you’re scrolling through that newsfeed every day, reading the news, looking at pictures of cute cats. We’ve all been there.

In fact, 1.09 billion of you are out there every day, being active on Facebook.

Despite there being some talk in the last couple of months that the reach of Facebook would be on a decline, the data shows that the opposite is pretty much the reality. 70% of Facebook users in the U.S. log into Facebook daily, compared with 59% on Instagram, 38% on Twitter, 27% on Pinterest, and 22% on LinkedIn, according to research done by Pew Research Center.

So being on this platform for you as a business owner makes total sense, right?

And you’ve probably already built a page with an audience over the years as a result. What happened, though?

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The (online) marketing world is a place where we love ourselves some acronyms. Think of words like PPC, USP, CPA, CPC, CRO, CTA, and ROI.

Do you know what they all mean?

(hint Pay-Per-Click, Unique Selling Point, Cost-per-Action, Cost-per-Click, Conversion Rate Optimisation, Call-To-Action, Return-On-Investment).

In this article, we will talk about getting new customers and the value they bring to your organization when they are your customers.

After all, getting new customers takes a lot of work.

You have to take your time for them to get to know you and your product or service. Get to know you to such a rate that they fall in love with you and start buying your product or service.

In every business niche, there are always competitors to be found. Advertising costs are rising, implementing a good content marketing strategy for long-term SEO success takes time and money, and even specific acquisition campaigns you’ve started might not return customers quickly enough.

So how can you increase the likelihood of your business having enough capital and having enough runway to keep in existence?

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Years ago, before any of the major social networks popped up on the internet, every little niche had its forums on the web. Some of them had tens of thousands of active users talking about anything you can think of, from restoring cars to training your dogs.

All you had to do was perform a search in the reigning search engines of the day, and you could find a great forum to participate in and start building relationships with the people on the forums.

Nowadays, Facebook Groups have pretty much replaced those niche forums. This is great from the user’s point of view because you can participate in 30 groups at the same time, and it all runs through your Facebook newsfeed.

What we’ve seen happening over the last year, though, is that more and more people and brands are moving away, migrating from Facebook Pages to Facebook Groups. This movement is understandable because Facebook made it harder and harder to get any of your fans to see any of your updates unless you pay to boost your posts.

There are, of course, ways to get better engagement on your Facebook page, even without ads, but at the end of the day, it is becoming harder every day to get noticed, and to appear in the newsfeed of your fans without payments.

One of the other reasons why Facebook Groups are becoming more and more popular is because you can build a real relationship with your target audience.

Between the migration from old school forums and Facebook page owners, Facebook Groups has created an ecosphere where every target audience is actively reading and engaging with posts. A Facebook Group allows for a two-way interaction, where group members can post messages and ask questions as well.

In this post, we will be looking at how you, too, can use this great medium to your advantage, and how you can build genuine relationships again with your audience on top of Facebook.

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