How are you finding new products and services to help you fix problems that you’re experiencing right now in your daily life? A high probability that everything starts by searching the web.

Being able to get found online via search engines is essential for any successful website. Search engines, however, would like to know what your site and your content are all about. People are having a problem or a question, and they are searching for an answer.

For you as a website owner, your goal is to create a helpful piece of content that answers those questions in the best way possible.

At its core that is what SEO is all about. Someone has a question, they are searching for a solution, and you can supply the answer to their problems.

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You probably know that content marketing is a powerful way to market your company online.

It’s a way to demonstrate your expertise and increase your online following, all in all, to help you gain more leads for your company and help you sell more.

But what is the hardest part of creating high-quality content?

How many times has this happened to you?

You sit down to write a blog post and… nothing.

You’ve been writing for some time now; you see the traffic coming in every day. But no matter how long you sit and stare at your screen, it’s still just… nothing.

Coming up with a constant flow of ideas to write about for your audience can be hard. How do you keep the ideas and creativity constantly flowing to make sure your content calendar is filled with topics that ensure consistent traffic, leads, and conversions?

Here’s the good news, however: Everyone gets stuck sometimes, but there’s a much better way to come up with content ideas than just staring at your screen and waiting for a miracle.

But before we give you specific topics and ways to generate blog topics, there are two key principles you need to keep in mind:

1. Write about your niche, not your product. Even more so when you’re just starting out, and nobody heard about you yet, people don’t search for your product name or categories. Most people search because they’ve got a problem and they are searching for information or a solution to their problem. Content that is relevant to the life of your audience is way more valuable than content just hammering out product specs. Think of it like this, what would you rather click on: “Content Services $150” or “How to Promote Your Content”?
2. Deliver value. Content marketing should deliver entertainment and/or educational value to your audience. Always make sure that your target audience will be interested, be intrigued, is having fun, or will learn, the next time that they are engaging with your content. Practising Customer Development is not only to learn about whether or not your product or services are solving the problems of your potential audience, but by doing customer development you can also learn and discover topics of value for your audience.

By keeping these two items in mind, let’s dive into different ways on how you can come up with ideas for your content machine.

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Every day millions of words are being put down on websites in the hopes to attract more readers and hopefully more customers.

After all, small businesses that blog get 126% more lead growth than small businesses that do not blog.

But with millions of posts being written every day, how much of this content do you think actually get seen by their target audience?

And what happens after you hit that publish button?

You might promote the post a bit after it went live, you might put some ad budget on there to increase the traffic, you might include it in your weekly newsletter and then what?

At one point, most people just forget about the content they produced and move on after all a new publication just went live, and that needs attention as well.

But if you’re not driving traffic to those old blog post, was it worth the time and money invested in them?

It probably doesn’t make sense to spend all that time creating something and then just letting it die once the next thing comes out.

The answer to increasing your website’s traffic is one of the easiest and most simple ones you probably overlooked: older blog post.

Imagine that if each of these older posts just received 50 more visitors each day, 50 more visitors that could get in contact with you for the very first time, maybe even find more interesting content on your website and eventually turn into customers.

Your old content is key to growing your blog and taking your company to the next level, and in this post, we’re going to teach you how.

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What is the first thing that comes to your mind when you hear about Google Analytics?

For most people it has probably something to do with Search Engine Optimisation (SEO), but did you know that next to that Google Analytics (GA) also holds tons of insights into how you can create better content for your business?

To save time and money for your company don’t you think it would be better if you could create better content, instead of more content?

Better content that could help you rank better for the search terms that you want to be found for? Instead of just trying to create as much content as possible hoping you eventually will rank?

There are, however, dozens of different ways to slice and dice all the information that is available in Google Analytics to come up with killer content ideas.

To help you get the most out of your valuable time and to help guide you to improve your content marketing, this post will help you set up your Google Analytics, teaches you the most common terminology you need to navigate through all the reports and help get the most out of your content marketing.

First, let’s figure out why you should be taking the time to learn and use Google Analytics for your Content Marketing.

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If you’re like most people in the world, you probably love being on Facebook (or one of the other social networks owned by Facebook like Instagram or WhatsApp). And you’re scrolling through that newsfeed every day, reading the news, looking at pictures of cute cats, we’ve all been there.

In fact, 1.09 billion of you are out there every day, being active on Facebook

Despite there being some talk in the last couple of months that the reach of Facebook would be on a decline, the data shows that the opposite is pretty much the reality. 70% of Facebook users in the U.S. log into Facebook on a daily basis, compared with 59% on Instagram, 38% on Twitter, 27% on Pinterest, and 22% on LinkedIn, according to research done by Pew Research Center.

So being on this platform for you as a business owner makes total sense right?

And you’ve probably already built a page with an audience over the years as a result. What happened though?

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The (online) marketing world is a place where we love ourselves some acronyms, think of words like PPC, USP, CPA, CPC, CRO, CTA, ROI.

Do you know what they all mean?

(hint Pay-Per-Click, Unique Selling Point, Cost-per-Action, Cost-per-Click, Conversion Rate Optimisation, Call-To-Action, Return-On-Investment).

In this article, we’re going to talk about getting new customers and the value they bring to your organisation throughout the time that they are your customers.

After all, getting new customers takes a lot of work.

You have to take your time for them to get to know you and your product or service. Get to know you to such a rate that they fall in love with you and start buying your product or service.

In every business niche, there are always competitors to be found, advertising costs are rising, implementing a good content marketing strategy for long-term SEO success take time and money and even specific acquisition campaigns you’ve started might not return customers quickly enough.

So how can you increase the likelihood of your business having enough capital, having enough runway to keep in existence?

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Years ago before any of the major social networks popped up on the internet every little niche had their forums on the web. Some of them had tens of thousands of active users talking about anything you can think of. From restoring cars to training your dogs.

All you had to do was perform a search in the reigning search engines of the day, and you could find a great forum to participate in and started building relationships with the people on the forums.

Nowadays, Facebook Groups have pretty much replaced those niche forums. This is great from the user point of view because you can participate in 30 groups at the same time and it all runs through your Facebook newsfeed.

What we’ve seen happening over the last year though is that more and more people and brands are moving away, migration from Facebook Pages to Facebook Groups. This movement is understandable because Facebook made it harder and harder to get any of your fans to see any of your updates unless you pay to boost your posts.

There are, of course, ways to get better engagement on your Facebook page, even without ads, but at the end of the day, it is becoming harder every day to get noticed, to appear in the newsfeed of your fans without payments.

One of the other reasons why Facebook Groups are becoming more and more popular is because you can build a real relationship with your target audience.

Between the migration from old school forums and Facebook page owners, Facebook Groups has created an ecosphere where every target audience is actively reading and engaging with posts. A Facebook Group allows for a two-way interaction, where group members can post messages and ask questions as well.

In this post, we will be looking how you too can use this great medium to your advantage, how you can build real relationships again with your audience on top of Facebook.

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Unless you’ve been living under a rock for the last year, there is a lot of hype surrounding chatbots in the marketing space. Ever since Facebook announced the release of their Messenger Bots platform at their 2016 F8 conference, brands have been trying their best to reach the potential of one billion people using Facebook Messenger as their primary communication channel.

One million people, imagine that, and that is not how many people have downloaded the application; it is the number of people who regularly use Messenger to talk to friends, family members and now also to potentially your business.

In only three months after the launch, more than 11,000 bots were already created. Chatbots are quickly becoming a standard part of any digital marketing strategy. And unless you want to miss out, now is the time to jump on board.

If you’re a small-business owner, a large corporate, or a famous artist with an enormous fanbase, if you’re interested in streamlining marketing or customer service, then using a chatbot is something that’s worth taking a closer look at.

In this article, we will cover everything you need to know about Facebook Messenger bots and what value they can bring to your organisation.

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When you’re thinking about different marketing channels to talk and engage with your ideal customers, what is the first thing that comes to mind?

Probably Facebook with its 2.167 billion active users. Maybe Instagram with it’s 800 million active users? What about Twitter with its 330 million active users or LinkedIn that has 310 million active users. You’re probably doing marketing on there too.

But what if we would tell you there is another platform out there, it is text-based, has more users than Instagram and LinkedIn combined. And we’re pretty sure you’re not on there yet.

It’s called WhatsApp.

And even though email marketing is crucial, giving you an open rate of maybe around 30% (if you’re doing an okay job), and that 30% is already way higher than you would ever get organically on Facebook. The average text message gets an open rate of around 98%.

That is the reason why chatbots work so well too. And that is precisely the reason that makes WhatsApp the most engaging marketing channel on the planet.

The reason why you probably never thought about using it as a marketing channel is that there has never been any real tool to help you manage your account and start engaging with your “followers” unless you had that one mobile phone on which the client with your business number was installed.

There’s also no advertising on WhatsApp, so the natural and lazy route of just buying some ads will get you nowhere.

So what do you need to do? When you also can’t track your success, you can’t search for groups to automatically join and promote your stuff?

Right now is the moment to start taking action, build a massive following, and start engaging with your real fans before all marketers all over the world start to figure out they are missing on this vast opportunity and spoil it for everyone.

But first things first.

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