Content Marketing at its core just comes down to solving the same problems that your product solves through media you create and promote. So what is the first thing a lot of people are all doing when they have a problem?
Right, they Google it.
One thing you might have noticed as of lately though is that when you Google a question, one of the websites that always seems to pop-up with an answer is Quora. And if you’re seeing Quora popping up and giving answers, this is probably true for a lot of your customers as well.
So what is this Quora? Well, Quora is THE biggest Q&A platform with more than 190 million monthly active users, and whenever you have such a big platform of people searching for answers to their questions, you know this is a significant opportunity for any marketer.
And the beautiful thing about Quora is that there are a lot of interesting categories where people are posting questions and are answering them, so no matter what type of business you’re running you can use it to grow your website traffic.
And it is not just traffic, as we’ve already seen earlier, Quora can also help you find content ideas and build your brand. But before you can get anything out of it, just like with all marketing efforts in life, you need to start using it first and grow a reputation of someone who knows her or his stuff.
In this blog post, we’re going to run you through the works, from starting a Quora account to building your business and getting more customers.