Every day millions of words are being put down on websites in the hopes to attract more readers and hopefully more customers.
But with millions of posts being written every day, how much of this content do you think actually get seen by their target audience?
And what happens after you hit that publish button?
You might promote the post a bit after it went live, you might put some ad budget on there to increase the traffic, you might include it in your weekly newsletter and then what?
At one point, most people just forget about the content they produced and move on after all a new publication just went live, and that needs attention as well.
But if you’re not driving traffic to those old blog post, was it worth the time and money invested in them?
It probably doesn’t make sense to spend all that time creating something and then just letting it die once the next thing comes out.
The answer to increasing your website’s traffic is one of the easiest and most simple ones you probably overlooked: older blog post.
Imagine that if each of these older posts just received 50 more visitors each day, 50 more visitors that could get in contact with you for the very first time, maybe even find more interesting content on your website and eventually turn into customers.
Your old content is key to growing your blog and taking your company to the next level, and in this post, we’re going to teach you how.