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Actionable Ways To Grow Your Business

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Short bitesized videos that will get you up to speed in no time

What is SEO and how does it work? SEO explained in under two minutes

If you’re new to Search Engine Optimization or SEO or looking to improve your SEO skills, you’re in the right place.

In this video, we’ll be debunking some common misconceptions about SEO and breaking down its three key components:

1️⃣ on-page SEO

2️⃣ off-page SEO

3️⃣ technical SEO

We’ll provide you with a clear understanding of what SEO is and what it is not, and why it’s essential for your digital success. You’ll learn about the importance of creating high-quality content, earning valuable backlinks, and optimizing your site’s on-page and technical aspects.

By the end of this video, you’ll have the knowledge you need to climb the search engine ranks and drive more organic traffic to your site.

Join Hans from User Growth as he unlocks the secrets of SEO in under two minutes, providing expert insights and actionable tips to help you optimize your website and improve your search engine rankings.

LinkedIn Marketing Tips: Growing your Business using LinkedIn in 2023

There’s a huge marketing opportunity on LinkedIn right now.

Every week there are over 9 BILLION impressions served on the LinkedIn feed.

However, only 3 MILLION updates are posted weekly. On top of that, LinkedIn’s algorithm is heavily favoring marketers right now.

✅ A slower decay than other networks (i.e., your posts remain on the LinkedIn newsfeed for weeks, not hours)

✅ Your content can get shown to people who are NOT connected to you (i.e., you don’t need a lot of followers)

From creating connections to building brand awareness to generating leads, LinkedIn is a great marketing tool.

So in this video, we will explain five simple and easy tips to leverage the power of LinkedIn marketing to generate sales and grow your online business in 2023.

We are breaking down the latest and greatest of LinkedIn Marketing from an organic perspective.

Are you ready to master LinkedIn marketing so that you can attract new customers and deliver your message to the right people?

How To Boost Conversions With Social Proof

Social proof is one of those things that you wish didn’t work… but it really does.

The human selling psychology is strong – we like shortcuts that make our purchasing decision easier.

So if you want to 3x your website’s conversion rate — and 3x your customer base, as a result, there’s no substitute for good solid social proof!

In this video, we’ll show you some really clever ways to add that important content that lets your current customers and experience do the talking for you.

Creating a Content Calendar That Drives Results

Learn how to build a content calendar for your blog.

Come up with one year of content topics in one day, not by focusing on more, but by focusing on better content.

Better content that will drive business results.

Growing Your Business Using Twitter 📈

Knowing how to market your business on Twitter can seem daunting.

But, If you can figure out how to have honest, authentic conversations on Twitter you can grow your business. Learn how now!

How To Write Content For Each Step Of The Customer Journey

Marketing personalization goes beyond using a prospect’s name in an email.

Learn how to give your audience the personalized experience they want and need by aligning content to your customer journey.

100% Free Keyword Research in 2021! FIND WILDLY PROFITABLE KEYWORDS FOR YOUR BUSINESS

If you want more traffic, you need to master the understanding of keywords. When done correctly, finding the correct keywords for your business can send your site content to the first page of Google, but where to start? Let’s dive in!

Link Building: How to Build POWERFUL Backlinks in 2021

Just write it and they will come is not enough to have your content ranked on Google. Good quality links are still one of THE most important factors to help you rank your content in 2021.

This video explains how to get them.

Driving Traffic To Your Content Using Flipboard

Flipboard is named one of the most important apps of all time by CNET. And it can drive thousands of visitors to your content. On top of that, you can also use it to find new content to share with your audience.

All in all a great app to have in your content marketing war chest.

Turn 404 Pages Into Traffic And Qualified Leads

You log into Google Analytics or your Google Search Console, and you’ll see that you have a ton of 404 errors.

Don’t worry every site has them. But how can you turn the people ending up on your 404 pages into leads? This video tells you how.

Using Quora As Part Of Your Content Marketing Mix

Quora is one of the world’s biggest website, with over 300 million active monthly users and is rated in the top 100 of all websites.

Quora is also an amazing tool for marketing any business. Let’s have a look at how you can use it for your business.

I want to learn about

Long-form content for everyone that wants to do a deep-dive into growing their business.

Entrepreneurship

Why Customer Lifetime Value is The Only Metric That Matters And How to Use it To Grow Your Business

The (online) marketing world is a place where we love ourselves some acronyms. Think of words like PPC, USP, CPA, CPC, CRO, CTA, and ROI.

Do you know what they all mean?

(hint Pay-Per-Click, Unique Selling Point, Cost-per-Action, Cost-per-Click, Conversion Rate Optimisation, Call-To-Action, Return-On-Investment).

In this article, we will talk about getting new customers and the value they bring to your organization when they are your customers.

After all, getting new customers takes a lot of work.

You have to take your time for them to get to know you and your product or service. Get to know you to such a rate that they fall in love with you and start buying your product or service.

In every business niche, there are always competitors to be found. Advertising costs are rising, implementing a good content marketing strategy for long-term SEO success takes time and money, and even specific acquisition campaigns you’ve started might not return customers quickly enough.

So how can you increase the likelihood of your business having enough capital and having enough runway to keep in existence?

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Social Media

How Facebook Groups Can Help You Increase Your Organic Reach

Years ago, before any of the major social networks popped up on the internet, every little niche had its forums on the web. Some of them had tens of thousands of active users talking about anything you can think of, from restoring cars to training your dogs.

All you had to do was perform a search in the reigning search engines of the day, and you could find a great forum to participate in and start building relationships with the people on the forums.

Nowadays, Facebook Groups have pretty much replaced those niche forums. This is great from the user’s point of view because you can participate in 30 groups at the same time, and it all runs through your Facebook newsfeed.

What we’ve seen happening over the last year, though, is that more and more people and brands are moving away, migrating from Facebook Pages to Facebook Groups. This movement is understandable because Facebook made it harder and harder to get any of your fans to see any of your updates unless you pay to boost your posts.

There are, of course, ways to get better engagement on your Facebook page, even without ads, but at the end of the day, it is becoming harder every day to get noticed, and to appear in the newsfeed of your fans without payments.

One of the other reasons why Facebook Groups are becoming more and more popular is because you can build a real relationship with your target audience.

Between the migration from old school forums and Facebook page owners, Facebook Groups has created an ecosphere where every target audience is actively reading and engaging with posts. A Facebook Group allows for a two-way interaction, where group members can post messages and ask questions as well.

In this post, we will be looking at how you, too, can use this great medium to your advantage, and how you can build genuine relationships again with your audience on top of Facebook.

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Social Media

To Bot Or Not? How To Use Facebook Messenger Bots For Your Business

Unless you’ve been living under a rock for the last year, there is a lot of hype surrounding chatbots in the marketing space. Ever since Facebook announced the release of its Messenger Bots platform at its 2016 F8 conference, brands have been trying their best to reach the potential of one billion people using Facebook Messenger as their primary communication channel.

One million people, imagine that, and that is not how many people have downloaded the application; it is the number of people who regularly use Messenger to talk to friends and family members and now also to potentially your business.

In only three months after the launch, more than 11,000 bots were already created. Chatbots are quickly becoming a standard part of any digital marketing strategy. And unless you want to miss out, now is the time to jump on board.

If you’re a small business owner, a large corporate, or a famous artist with an enormous fanbase, if you’re interested in streamlining marketing or customer service, then using a chatbot is worth taking a closer look at.

In this article, we will cover everything you need to know about Facebook Messenger bots and what value they can bring to your organization.

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Social Media, Marketing

WhatsApp Marketing: The new way to reach your customers!

When you’re thinking about different marketing channels to talk and engage with your ideal customers, what is the first thing that comes to mind?

Probably Facebook, with its 2.167 billion active users. Maybe Instagram, with its 800 million active users? What about Twitter, with its 330 million active users, or LinkedIn, which has 310 million active users? You’re probably doing marketing on there too.

But what if we told you there is another text-based platform that has more users than Instagram and LinkedIn combined? And we’re pretty sure you’re not on there yet.

It’s called WhatsApp.

And even though email marketing is crucial, giving you an open rate of maybe around 30% (if you’re doing an okay job), and that 30% is already way higher than you would ever get organically on Facebook. The average text message gets an open rate of around 98%.

That is the reason why chatbots work so well too. And that is precisely the reason that makes WhatsApp the most engaging marketing channel on the planet.

You probably never thought about using it as a marketing channel because there has never been any real tool to help you manage your account and start engaging with your “followers” unless you had that one mobile phone on which the client with your business number was installed.

There’s also no advertising on WhatsApp, so the natural and lazy route of just buying some ads will get you nowhere.

So what do you need to do? When you also can’t track your success, you can’t search for groups to join and promote your stuff automatically?

Right now is the moment to start taking action, build a massive following, and start engaging with your real fans before all marketers all over the world start to figure out they are missing out on this vast opportunity and spoil it for everyone.

But first things first.

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