Years ago, before any of the major social networks popped up on the internet, every little niche had its forums on the web. Some of them had tens of thousands of active users talking about anything you can think of, from restoring cars to training your dogs.
All you had to do was perform a search in the reigning search engines of the day, and you could find a great forum to participate in and start building relationships with the people on the forums.
Nowadays, Facebook Groups have pretty much replaced those niche forums. This is great from the user’s point of view because you can participate in 30 groups at the same time, and it all runs through your Facebook newsfeed.
What we’ve seen happening over the last year, though, is that more and more people and brands are moving away, migrating from Facebook Pages to Facebook Groups. This movement is understandable because Facebook made it harder and harder to get any of your fans to see any of your updates unless you pay to boost your posts.
There are, of course, ways to get better engagement on your Facebook page, even without ads, but at the end of the day, it is becoming harder every day to get noticed, and to appear in the newsfeed of your fans without payments.
One of the other reasons why Facebook Groups are becoming more and more popular is because you can build a real relationship with your target audience.
Between the migration from old school forums and Facebook page owners, Facebook Groups has created an ecosphere where every target audience is actively reading and engaging with posts. A Facebook Group allows for a two-way interaction, where group members can post messages and ask questions as well.
In this post, we will be looking at how you, too, can use this great medium to your advantage, and how you can build genuine relationships again with your audience on top of Facebook.
