What is social proof?

Social proof is the concept that people will follow the actions of the masses. The idea is that since so many other people behave in a certain way, it must be the correct behavior.

Why is social proof important for your online marketing?

When you shop online, traditional ways of identifying quality and performance are not available. You need different methods to convince your visitors that something is popular. You can do this by showing the endorsements of others and other institutions.

Why use social proof in marketing?

Trust in media and businesses has been on a steady decline for years. People don’t just trust what you say anymore. They want others to say it as well.

What levels of social proof are there?

<ol> <li>🛍 customers – your existing customers (for example, testimonials or case studies)</li> <li>🤳 celebrities, influencers, and experts – celebrities, influencers, or other experts talking about your product or services (for example, celebrities who have bought your product or visited your store, a famous journalist in your industry writing about you, etc.)</li> <li>👨👩👧👦 crowds – large numbers of people using your product or services (for example, “over 10.000 people help grow their business using our newsletter”)</li> <li>🤝 friends – showing individuals who are friends of your customers/website visitors (for example, “249 of your friends like User Growth”)</li> <li>📝 certifications– a credible, third-party that has credentials that showcase your expertise or that you’re trustworthy (for example, “Apple premium reseller”)</li> </ol>

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Conversion Rate Optimization

2 articles in this category

In online marketing, a conversion is when your visitor takes the action that you most want them to take.

As a result, Conversion Rate Optimization (CRO) is one of the most profitable marketing strategies for businesses.

It allows you to test alternative versions of webpages and optimize your website based on actual user response.

Learn how to optimize your conversion with these articles.

Social Proof: Using Your Customers To Boost Conversions

Brands or companies use (online) marketing to enhance their visibility. To build an awareness around their product or services so that when the moment is...

Increasing Conversions By Creating High Converting 404 Error Pages

One of the first things on everybody’s mind when they start a new website is to produce as much content as possible. After all, we...

Conversion Rate Optimization

Increasing Conversions By Creating High Converting 404 Error Pages

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Conversion Rate Optimization

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Social Proof: Using Your Customers To Boost Conversions

Increasing Conversions By Creating High Converting 404 Error Pages

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