Paid Advertising

Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising.

With paid advertising, marketers pay the owner of ad space in exchange for use of that space and can be a quick way to boost your traffic and conversions

There are several categories, including pay-per-click (PPC), pay-per-impression (PPI), and display ads.

Here we teach you how to capitalize on all these channels for your business.

How To Write Facebook Ad Copy That Converts

If you’re like most people in the world, you probably love being on Facebook (or one of the other social networks owned by Facebook, like Instagram or WhatsApp). And you’re scrolling through that newsfeed every day, reading the news, looking at pictures of cute cats. We’ve all been there. In fact, 1.09 billion of you […]

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