The User Growth Blog

User Growth, the leading SEO agency in Belgium, has been recognized yet again as a top performer in the digital marketing, SEO, and Content Marketing industry by Clutch.

Clutch collects reviews across all digital marketing agencies worldwide and has over 62,000 reputable marketing agencies to choose from—filter by price, location, team size, and more.

Just in Belgium alone, there are 64 agencies listed that focus on Search Engine Optimization, 59 Content Marketing Agencies listed, and 63 Digital Marketing Agencies. In 2023, we’ve been awarded not just as the best SEO Agency but also in multiple other categories like Top Digital Content Marketing Agency in Belgium.

Clutch rewarded User Growth with the following awards:

• Top SEO Agency Brussels 2023
• Top SEO Agency Consumer Products & Services in Belgium 2023
• Top SEO Agency Belgium 2023
• Top Digital Marketing Agency Brussels 2023
• Top Digital Content Marketing Agency Belgium 2023
• Top Digital Marketing Agency Belgium 2023

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Online traffic is predominantly driven by search engines. SEO, when done right, can help your business grow and gain brand recognition online.

As long as you’re creating better content than your competitors, using the appropriate keywords, doing proper digital PR to work on securing those backlinks and at a little bit of magic User Growth sauce, your organic traffic will increase steadily and you’ll rank higher in no time.

Here at User Growth, we believe that there is no such thing as a one size fits all solution when it comes to growing your business online. We’ll help you connect the right people to your product or service, and build the foundations of your long-term success.

We do this by using the skills and talent of the people working for User Growth and by building products like:

• the Evergreen Content Poster (a social media automation plugin that makes sharing your evergreen content super simple) or
• Audience Builder (a free tool that helps to increase the effectiveness of your Facebook marketing activities).

Clutch finds the best firms in the industry to help business owners find the perfect marketing company for them. The directory shows client reviews, price points, location, and contact info for the agencies within your search parameters.

Every year they award the highest performing B2B companies by industry and location. In order for a business to become a « Top SEO Agency » on Clutch, you must have verified reviews, data-driven content, and better business solutions than your competition.

Out of the 200,000+ agencies on Clutch we are honoured to have been chosen as a Clutch Leader!

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When thinking about social media platforms to use for your business, most people tend to automatically think of generating leads from Facebook or Twitter, starting on Instagram, and one of the last places people to think about is that powerful business network that is right in front of your nose; LinkedIn.

Sure, LinkedIn, when looking at Monthly Active Users (MAU), is not the biggest social network out there. LinkedIn has around 310 million MAU, compared to 330 million on Twitter, 2.7 billion on Facebook or the 1 billion on Instagram.

But the audience is one of the most lucrative ones.

Facebook, Twitter, and the rest are crowded and noisy. And while there was a time that it was definitely a lot quieter on LinkedIn, LinkedIn right now is starting to become busier as well.

BUT, unlike Facebook, where most people still go to connect with their friends or watch funny videos, LinkedIn is a destination for people to connect with like-minded people in their industry and to learn about their industry.

So if you’re looking for a place to drive qualitative B2B traffic to your website or blog, this is THE platform.

Research by Econsultancy a couple of years ago already stated that

“LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites.”

Even more so, the overall decision-makers in most companies (CEOs) use LinkedIn the most of any public social network. The same holds for 41% of millionaires.

The LinkedIn audience has been proven to be highly engaged with content – 6 out of 10 users actively look for industry insights.

We can go on and on, but you probably understand by now that the LinkedIn platform gives your brand access to a whole host of educated, skilled, and influential people with a high search intent (when you visit LinkedIn, you already have your industry cap on and are actively seeking knowledge).

So if you want to reach those people who aren’t that active on most other social networks but could significantly impact your organization’s sales, it is time to start taking LinkedIn seriously.En savoir plus

Brands or companies use (online) marketing to enhance their visibility. To build an awareness around their product or services so that when the moment is there that people are in the mood for buying, you’re on top of mind.

But what good will that do if your leads, your consumers, and those who could use your product or service don’t trust you?

Trust is a strange thing; it can make people comfortable handing over their hard-earned money, personal information, or some other valuable item. But if there is no trust, that all will stay shut.

Trust is an essential item in your conversion funnel, in the journey people take from becoming someone who passes by to someone who buys.

Even for building your reputation, it isn’t something that is automatically there; it is something that needs to be developed over time.

However, the big problem with trust is that the best way to earn it is through experience.

Think briefly about the brands you trust most in your life. Why do you trust them? High chances are that you believe them because you’ve engaged with them enough times in the past that they’ve earned that trust. If you just met this brand for the first time, how can you possibly believe them?

That’s the dilemma that a lot of startups are facing. How can you build trust with people if this is their first time seeing you?

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Do you know what you’ll create, post, and share for your business this Tuesday?

How about two Tuesdays from now? Tuesday next month? The first Tuesday of next year?

We don’t go that deep here at User Growth, but we do plan some time.

And with around 88 percent of business-to-business companies seeing the value of including content marketing in their overall marketing strategy, it might be time to start developing a process on how you will execute your content marketing strategy.

Why?

Well, you could be 60 percent more effective than those marketers who did not develop a content marketing plan.

Next to the fact that having a content marketing calendar proves to be an effective marketing tool, what other reasons could be there to have a content calendar?

What is a content calendar?

What programs or tools exist to produce an easy-to-use content calendar for your organization?

In this post, we will teach you all about the importance of having a content calendar and why you wish you hadn’t started using one earlier.

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Twitter, is every marketer’s favorite social network, but at the same time, it has become harder and harder as a small business to make it work for you.

With over 330 million monthly active users, it could be a traffic goldmine for your organization. However, there are also 500 million tweets sent out every day, so how can you get your tweets seen? Should you still invest in it?

Just like LinkedIn and Facebook Groups, there are lots of different ways you can use it for your business, but at the same time, there are lots of companies struggling to make Twitter work as effectively as it used to be in the past.

So what is Twitter marketing?

The beautiful thing about Twitter is that it is whatever you want it to be.

Want to learn more about your customers? Bring a human touch to your brand? Build buzz about your new product? Provide super-fast customer support? Start cleaning up after a PR disaster? Hold a group chat and educate your customers?

It doesn’t matter what your marketing goals are; there is a pretty significant change. Twitter has got you covered.

There is no question that Twitter can be a very potent tool to help you achieve your marketing objectives.

The problem, though is that it might sound a bit overwhelming, you’ve got no idea where to start, or maybe you’ve already started, but you’re having trouble getting your business objectives.

No matter at which stage you are, this guide will help you either start from scratch or guide you to the next level of using Twitter to grow your business, traffic, and sales.

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Over the last decade, the world of (online) marketing has changed. There used to be a time when you could just advertise at random places, and you could expect a steady stream of click-throughs to your website.

The very first banner ever even had a Click Through Rate (CTR) of 44%. Nowadays, companies are jumping through the roof when they are 0.44%, with an average CTR at the moment of 0.17%, according to benchmarks by DoubleClick.

Today’s consumers have changed. They are either “banner blind” and mentally blocking out the advertisements on the website or have ad-blockers installed. They look beyond logos, overlook your promotions, and won’t sign up for your newsletter. Today’s consumers only need the information when they want it, delivered to them in the format they want it.

And with as many as 81% of consumers conducting research before making a purchase, it’s fair to say that people today have much more to say about who they buy from than ever before.

If you’re broadcasting your products or services to your target audience, good luck trying to sell to them. Consumers want to start a dialogue with you and don’t like being told what to choose and what to buy. So how do you make your potential customers notice you?

You do this by being helpful, hence the birth of Content Marketing.

But with everybody diving into Content marketing nowadays, it becomes more and more difficult to cut through the noise and get your content delivered to your potential customers.

You need to deliver content that’s relevant to them based on the behavior they have at each stage of the customer’s journey.

And what happens next?

While different Content Marketing Strategies might have different purposes (lead generation, brand awareness, website traffic, etc.), the end goal should always be to increase revenue and drive more business.

In the old days, the sales team used to shoulder the sales funnel or customer’s journey, but nowadays, the customer’s journey has transformed into more touchpoints across different channels. Quality content provides more than just a great way for marketers to connect with new audiences; it also helps your sales department better. With the right content, your sales staff can:

• Be better prepared for their sales conversations;
• Get better-qualified leads
• Gain access to selling tools to engage more effectively
• Learn more about their audience through analytics

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