Free UTM Builder

Make data-driven decisions to grow your company with this Free UTM Builder.

Increase the efficiency of your paid campaigns and scale what truly works for your company.

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Free UTM Builder

Are you struggling to analyse your Google Analytics to make data-driven decisions?

Are you ready to start a marketing campaign; a newsletter, social or some paid campaign?

Maybe your main goal is to drive traffic back to your website, convert that traffic into leads, and those leads into customers.

So, how do you tell which marketing campaigns were successful?


Use this Google Analytics URL builder to track your campaigns.

With our Google Analytics URL Builder, you can easily tag URLs with custom campaign variables and then use an automated reporting tool like Google Analytics to keep track of progress and share with your clients or internal stakeholders.

Campaign variables allow you to track which of your promotions are generating the most traffic/conversions and can be used with Google Analytics, Mixpanel, Kissmetrics and most other analytics platforms.

You can use the UTM tracking code regardless of which platform you use. UTMs will allow you to understand better where your traffic is coming from beyond the standard referring URL you would typically get.

For example, consider setting up a unique URL for each status update or wall post you use when promoting a link on Facebook.

It’s super simple to use so your entire team can use it.

Are you ready to take your company to the next level to make data-driven decisions?

Campaign URL Builder – Smart Data Input

Smart Data Input

The template comes with a pre-filled legend you can adapt to your needs. This way, you never have to input data manually. Click and done.

Campaign URL Builder - Automatic Case Lowering

Automatic case lowering

Google Analytics is case sensitive to analyze data. Using this sheet will automagically make all your links lower-case to make sure your reporting is always up-to-date. No more surprises later on.

Campaign URL Builder - Creator Tab

Creator column

If you’re running campaigns with a team, having a list with UTM’s can get messy. The sheet comes with a pre-filled column to add team members to understand which person created what UTM term.

Campaign URL Builder - URL Shortener

URL Shortening

Sharing long, complex URLs online is a lot of times, not an ideal situation. We hear you; you want beautiful short URL’s so you can track and compile click data. That is why we have Bitly integrated for automated URL shortening.

Make data-driven decisions to grow your company with this Free UTM Builder

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