Hans van Gent B.Sc. IT

Founder, SEO and Content Marketing Specialist

Expertise:

Search Engine Optimization (SEO), Content Marketing, Conversion Rate Optimization (CRO), Marketing ROI, Business Growth, SaaS Marketing, Inbound Marketing, Growth Hacking, Coaching, Digital Marketing Strategy

Education:

Hogeschool Rotterdam, Rotterdam School of Management

Hans van Gent is the founder, SEO, and Content Marketing Specialist at User Growth, a content marketing, SEO, and paid media agency that believes any form of advertising and marketing is only a success when it brings in more business for its clients.

Hans has held product and marketing roles in both agency and startup organizations and offers a range of experience in scaling SEO growth for a number of brands, including SaaS, non-profits, B2B, and regulated industries.

He’s named one of the top 20 Content Marketers to follow worldwide by Small Business Trends, and he knows how to write his own code.

Highlights:

Best Of Content Award for ABVV-Metaal (ACC Belgium - November 2020)
Gold (Corporate Celebration & Musical Event), and Bronze (B2B Event < €500.000) (The International Festival of Events and Live Communication - Nov 2019)
Best Of Content Award Bronze, category Best use of influencer marketing (ACC Belgium - April 2018)
Top 20 Content Marketers Worldwide (Small Business Trends - June 2017)
Best Of Activation Gold Award, category Sponsorship (ACC Belgium - April 2017)
Merit Award nomination; category Self Promotion (December 2013)

Articles by Hans van Gent

Search Engine Optimization, Content Marketing

Why Building a Content Moat Is Essential in the Age of AI Content Creation

Undifferentiated content is a commodity. In this post, we explain how to make your content stand out and irreplicable to boost your SEO strategy in 2025.

Online Marketing

How to create a highly successful holiday marketing campaign that will break your 2023 sales

Learn how and when to start planning for holiday marketing campaigns. Keep your customers engaged and boost sales with this helpful guide.

Search Engine Optimization

How to choose the right SEO agency to help grow your business online

Searching for an SEO Specialist? Learn how to choose an SEO agency for online growth! Expert tips, benefits, and vital questions unveiled in our guide.

Team User Growth

User Growth Top SEO and Content Marketing Agency in Belgium according to Clutch

Discover why User Growth won 6 top awards for best SEO and digital marketing Agency in Brussels and Belgium in 2023.

Team User Growth

Clutch Recognises User Growth as Top SEO firm

Looking for the best Search Engine Optimization company? Clutch names User Growth a top SEO and b2b company in their annual B2B report.

Social Media

How to Use LinkedIn Marketing to Grow Your Business

Target & reach over 722M+ professionals around the world using LinkedIn for your business marketing needs. We will teach you how.

Conversion Rate Optimization

Social Proof: Using Your Customers To Boost Conversions

Social proof is a powerful way of increasing conversion rates on your website. Attract more customers and make more sales by showing them your popularity.

Content Marketing

How To Build A Content Calendar For Your Business (Includes a Free Template)

Learn how to build a content calendar for your blog, come up with one year of content topics in one day, and use our free template to guide you to more traffic with better targeted content.

Social Media

Twitter For Business: How To Use Twitter For Your Marketing

This guide will help you understand Twitter’s place in the marketing mix. Build a great Twitter profile, learn to create engaging content and ultimately grow your business, traffic and sales.