Hans van Gent

Hans van Gent B.Sc. IT

Founder, SEO and Content Marketing Specialist


Search Engine Optimization (SEO), Content Marketing, Conversion Rate Optimization (CRO), Marketing ROI, Business Growth, SaaS Marketing, Inbound Marketing, Growth Hacking, Coaching, Digital Marketing Strategy


Hogeschool Rotterdam, Rotterdam School of Management

Hans van Gent is the founder, SEO, and Content Marketing Specialist at User Growth, a content marketing, SEO, and paid media agency that believes any form of advertising and marketing is only a success when it brings in more business for its clients.

Hans has held product and marketing roles in both agency and startup organizations and offers a range of experience in scaling SEO growth for a number of brands, including SaaS, non-profits, B2B, and regulated industries.

He’s named one of the top 20 Content Marketers to follow worldwide by Small Business Trends, and he knows how to write his own code.


  • Best Of Content Award for ABVV-Metaal (ACC Belgium - November 2020)
  • Gold (Corporate Celebration & Musical Event), and Bronze (B2B Event < €500.000) (The International Festival of Events and Live Communication - Nov 2019)
  • Best Of Content Award Bronze, category Best use of influencer marketing (ACC Belgium - April 2018)
  • Top 20 Content Marketers Worldwide (Small Business Trends - June 2017)
  • Best Of Activation Gold Award, category Sponsorship (ACC Belgium - April 2017)
  • Merit Award nomination; category Self Promotion (December 2013)

Articles by Hans van Gent

How To Build A Content Calendar For Your Business (Includes a Free Template)

Learn how to build a content calendar for your blog, come up with one year of content topics in one day, and use our free template to guide you to more traffic with better targeted content.

Twitter For Business: How To Use Twitter For Your Marketing

This guide will help you understand Twitter’s place in the marketing mix. Build a great Twitter profile, learn to create engaging content and ultimately grow your business, traffic and sales.

How to Use Content Marketing to Drive Sales Through All Five Stages of The Customer Journey

Optimize sales with content marketing tailored for the customer journey. Offer info on demand, in usable format to convince potential buyers.

What are Keywords in SEO? Learn How to Use Keyword Research to Improve Your Organic Ranking

The most thorough guide to keyword research online. Find untapped, high-volume keywords that your customers search for and help you get better rankings.

Academy Content by Hans van Gent

Tutorial: How to share access to your Google Business Profile (formerly Google My Business)

Learn how to share access to your Google Business Profile with employees or marketing agencies, to manage your business's online presence effectively. Follow our step-by-step guide now.

Tutorial: How to Share Access to Google Analytics

Google Analytics toegang verlenen is de veiligste manier om de gegevens van je site te delen zonder je inloggegevens te delen. Hier is een snelle handleiding die laat zien hoe je toegang kunt delen.

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