Too many businesses have a hope-and-pray content marketing strategy. They publish short blog posts and hope and pray that the Google gods will send lots of eager customers their way.
It almost never works.
It doesn’t work because there is so much more competition now. A blog post might have gotten noticed in 2008 or even 2016.
But, today, it’s just noise.
So how can you stick out above the fierce competition?
If you’re not driving traffic to your old blog posts, you are slashing your ROI dramatically. It doesn’t make sense to spend lots of hours or hundreds of dollars creating a new blog post and then letting it die, once it rolls off your front page. This video shows you how you can increase traffic to your older posts.
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