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7 Ways to Get Backlinks to Boost Your Traffic

7 Ways to Get Backlinks to Boost Your Traffic

Are you tired of thinking that whenever you just write enough content, people will start putting tons of links back to you?

Of course, in the long run, people will start linking back to your content, but not everyone wants to wait that long.

We all know that quality backlinks can do wonders to improve your search engine rankings and your performance. There is tons of great content available online to show you different tactics.

So what if you don’t want to wait months or maybe even years? How do you proactively get backlinks without spending long hours? In this post, we would like to share some tactics that can help you, so you can start seeing an increase in organic traffic coming toward your website.

Backlink Tip #1 Help A Reporter Out

Did you hear about HARO yet? In case you missed out, HARO stands for Help A Reporter Out. It’s a website journalists go to when they need help writing an article.

Help A Reporter Out

The journalists go to HARO to post a question, and if you can help them answer their questions, you can get some free press. There are lots of big international websites like entrepreneur.com, inc.com, etc., that are using HARO. This makes HARO a great place to get some high-quality backlinks to your website.

It won’t result in tons of backlinks to your website, but the links you get will help you drive traffic because these are highly profiled and authoritative sites.

To be able to get these questions and start helping a reporter out, all you have to do is signup, select which categories are categories you know about, and get their daily emails from reporters. Then spend half an hour to an hour each week answering questions and start getting those high-quality links back in your direction.

Backlink Tip #2 Using Guest posts

A bit in the same way as HARO can get you featured on other websites; another great way is by writing guest posts. Guest blogging is one of the most effective ways to reach new audiences. If you publish articles on other websites, you’ll get your content in front of new readers and win more exposure. Next to the added benefit of having links back to your website, you will increase your online reputation and social media following.

There are many different ways to find existing websites that accept guest postings. The two most common and easiest ways are:

  • Using Google Search, by using Google search for one of the following search queries, it will immediately give you back a list of websites accepting guest writers. Try one of the following:
    • your keyword(s) + inurl:write-for-us
    • your keyword(s) + guest-posts
    • your keyword(s) + inurl:guest-post-guidelines
    • your keyword(s) + become a contributor
    • your keyword(s) + bloggers wanted
    • your keyword(s) + submit an article
    • your keyword(s) + want to write for
    • your keyword(s) + contribute
    • your keyword(s) + become an author
    • your keyword(s) + guest post by
    • your keyword(s) + now accepting guest posts
  • Using social media. Twitter search is powerful for this one. By simply searching for “guest post”, “guest article”, or “guest author”, you can find websites that are accepting guest writers.

Backlink Tip #3 The broken link-building method

Over the years, websites have come and gone. As a webmaster, it can become a challenging task to keep checking your pages to see if all the links you ever included in your articles are still working and up-2-date.

This third tip involves you contacting the webmaster of a website to report broken links on his or her website. At the same time, you can recommend other websites to replace the broken links. (see what we are doing here?) Of course, when you suggest a replacement, this will be a link to your website. Since you’re helping out this webmaster, they are usually more than happy to replace the broken link with the one you supplied because you’re doing them a great favor.

So how do you find websites with broken links? Again we start with Google Search for this one. If you search for one of the following:

  • your keyword(s) + links
  • your keyword(s) + resources
  • your keyword(s) inurl:links

For example, in our case, we would search for “WordPress plugins resources”. Of course, it would be a lot of work to check out all the links on the websites you find manually. Thankfully, there is this amazing Chrome extension called ‘Check My Links” or Link Analyzer when you’re using Firefox. Using these plugins, you can easily find out any broken link.

Finding broken links was never more easy with the Check My Links browser plugin.
Finding broken links was never easier with the Check My Links browser plugin.

You’ve found some links that are not working anymore? Time to reach out to the webmaster. Be sure always to be friendly and introduce yourself. Tell him that you find pages or resources with broken links, and try to make it as easy as possible for him or her to provide the exact location of the broken link so they can easily find it. Of course, don’t forget to include some alternatives, including your link. The key here is to be helpful.

Backlink Tip #4 Promote your content

The moment you hit publish on a piece of content, you need to start promoting it. Great content will not get you many backlinks just by itself unless you know how to give it that little bit of extra boost.

Instead of using the different social channels and all the other forms we talked about last time, let’s use one of our favorite tools, which we’ve been using in this post a lot: Google. For this tip, we will search for “keyword(s) + roundup”. And then, from the drop-down menu in Google, choose “Past week” or “Past month” to get only recent results.

When looking through the different results in Google, you can find websites recently doing a roundup of content relevant to your keyword. The next step is contacting the authors of these articles. Of course, when contacting the author of these articles, don’t forget to write an introduction to your website and send a link to one of your best tutorials or guides. You’ve got a good chance that they will like your article and they will include you in their next roundup. Every writer always looks for great content, and you’ve just made their lives easier.

Backlink Tip #5 Create a unique and helpful tool that comes in handy for your industry

Ali Mese wrote a brilliant piece about this on Medium called “Side Project Marketing Is the New King.” He writes about how one small side project (Unsplash) saved the startup Crew from falling under.

So why, if you’re good at the building stuff, why not use your HTML or programming skills (or that of your founders) to create a small tool that can be helpful and can earn you tons of organic backlinks?

For example, the amazing folks over at CoSchedule created this helpful tool, which we use a lot here to analyze our headlines, called “Headline Analyser.” If you look at the Alexa website ranking, it has more than 3K backlinks! (and another one just now). This kind of tool on your website can help to get links back when authors write about a related topic.

Backlink Tip #6 Create infographics

In today’s visual world, infographics are one of the most popular methods to help you bring traffic to your website and gain valuable backlinks. One of the big reasons why infographics are so popular it because it help people to understand a subject quickly. Next to that, it makes sharing of the content more likely since everyone loves visual data, right?

Choose the content you want to share via an infographic carefully. Your infographics should include a unique and interesting story for your audience. Look at current trending topics, or maybe you can convert one of your top-performing posts into a more easily digestible format.

Just because you don’t have graphic skills yourself doesn’t mean it should stop you from creating infographics. By looking on platforms like Dribble, or Fiverr, you can easily find good quality designers who can create your infographics. Don’t try to go cheap, though; you want some good quality to help increase the viral possibility and earn even more backlinks.

Once the infographic is ready, you need to make it easy for everyone to share the infographic. The great folks behind Siege Media created an Embed Code Generator to do the heavy work for you on this one. (remember tip 5 with the helpful tool)

Backlink Tip #7 Product Reviews

This last tip can be viewed in two different ways. The first one relates to products you’re using yourself at your company.

List any of the services or products you acquired recently and are working with. Especially smaller companies or startups are always on the lookout for good testimonials to help them get better social proofing of their product. As long as you are a customer of their product so you can write a meaningful review, there’s a high possibility you can get a link back in exchange for a testimonial.

The second way you can use product reviews for getting backlinks is the other way around. If you do a Google search for “inurl:reviews [your keyword(s)]” or even “inurl:reviews [your industry]“. With this search, you can specifically identify bloggers and websites with a track record of writing product reviews related to your business. Once you’ve identified a list of potential websites to reach out to, write a friendly email to the owners of the website and ask them if they want to review your product or service. The extra bonus benefit is that you can use those reviews again on your website as social proof of your awesome product!

Over to you

So that’s it—seven easy-to-implement strategies to get more backlinks to your website. Creating a good product or service or writing great content will not guarantee that people will find and link to you. If you want to generate traffic, you’ve got to be proactive.

By implementing one or more of the above tips, you will notice that you will end up with more backlinks. More backlinks will eventually result in more search traffic and an increase in referral traffic. We would love to hear what strategies you’re using for getting more backlinks naturally, so please leave a comment talking about your backlinks-building strategies below!

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Neil
Neil
4 years ago

Wow, loved the advice in the post, immediately signed up for Help A Reporter Out as well. Time to get some more backlinks for my business!

Marie
Marie
4 years ago

Oh great tips! Loved the special Google search queries, really actionable. Am going to use those straight away!

Aadarsh Roy
Aadarsh Roy
4 years ago

Hey User Growth Blog, Great post with effective tips to get backlinks. It is my first time commenting on your blog post and I must say that you have made an excellent post along with effective tips. I truly appreciate your work. Your all the suggested tips are effective and work well if used correctly and in a proper way. In the field of blogging, building backlinks are truly important and means a lot. It provides us with several benefits and also boosts traffic. Doing a guest post is an effective way to generate good backlinks, whereas doing guest posts… Read more »

John
John
4 years ago

Excellent piece of content, I always knew the importance of getting backlinks but was always struggling to properly figure out how to get them. This piece has given me some actionable tips that I will start to implement straight away!

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Abdul
Abdul
4 years ago

Great content excellent piece of content, I always knew the importance of getting backlinks but was always struggling to properly figure out how to get them.

Nathalie
Nathalie
4 years ago

As an online marketer I know the value of backlinks for my business, there are some really great practical tips in this piece that I will definitely start using the advice for my company, and will share these backlink building techniques around with my colleagues!

Felicia
Felicia
4 years ago

Thanks, will start applying these techniques straight on my site 💪

John
John
4 years ago

This is really helping me a lot! Thanks for sharing your knowledge, I especially like that broken link building technique with the browser extension will be putting that to some good use!

Steven
Steven
4 years ago

Thanks a lot for these valuable tips, definitely something I can use to create more backlinks and grow the traffic to my website!

Razi Ahmed
Razi Ahmed
4 years ago

Thanks for giving great kind of information. So useful and practical for me. Thanks for your excellent blog, nice work keeps it up thanks for sharing the knowledge.

Nacky
Nacky
3 years ago

You folks are so right, backlinks are at the pillar of ranking in Google, love the tips and will be implementing some of them soon in order to help grow our ranking.

George
George
3 years ago

My personal favourite! Guest posting! It is one of the best ways to drive a huge amount of traffic to your website. Thanks for sharing the other tips though!

Joe
Joe
3 years ago

Some great tips that we will start to implement for sure!

Josefa Rhodes
Josefa Rhodes
3 years ago

Hi there, epic article about creating backlinks. The importance of SEO in digital marketing is so high. And backlinks are amongst the most important parts of SEO. Link building over the years has been about quantity, not quality. But things have changed, and now more than ever quality reigns king. The tips you mentioned in this article will really help us with more quality backlinks and traffic!.

Tyrone Sekani
Tyrone Sekani
3 years ago

This was an engaging read for Off site SEO. Thank for it.

However, I still hold a firm believe that the best way to successful acquire links is creating engaging contents.

Erin William
Erin William
3 years ago

Thank you for sharing this awesome information. This information helps me to get more traffic to my physicians email list.

Priya Sharma
Priya Sharma
3 years ago

Hi there! I am doing some self learning about backlinks and I must say that this article is really very helpful for me, I got all the information I was looking for. keep writing.

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Sukhendu das
Sukhendu das
2 years ago

Great content for new businesses to get backlinks to their website.

Riddles
Riddles
2 years ago

Awesome article. Thank you for sharing tips on how to get backlinks, will use these for my business!

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Maria
Maria
1 year ago

Absolutely amazing info. Product reviews can work great for building backlinks.

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Nathalie
Nathalie
1 year ago

Great article! I’ve been struggling with getting backlinks for my website, and your tips are really helpful. I especially like the idea of using broken link-building and using HARO. I’m excited to try out these strategies and see how they can boost my traffic. Thanks for sharing your insights!

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Sara
Sara
1 year ago

Backlinks are a powerful tool in the digital marketing toolkit, and this guide provides valuable insights on how to acquire them effectively. Thanks for sharing these tips!”

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dmm2024
dmm2024
1 month ago

To get quality backlinks, focus on creating valuable content that others want to link to, such as blog posts or infographics. Engage in guest posting, collaborate with influencers, and utilize social media to share your content. Also, consider reaching out to relevant websites for backlink opportunities to improve your SEO.
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