Hans van Gent

Hans van Gent B.Sc. IT

Founder, SEO and Content Marketing Specialist

Expertise:

Search Engine Optimization (SEO), Content Marketing, Conversion Rate Optimization (CRO), Marketing ROI, Business Growth, SaaS Marketing, Inbound Marketing, Growth Hacking, Coaching, Digital Marketing Strategy

Education:

Hogeschool Rotterdam, Rotterdam School of Management

Hans van Gent is the founder, SEO, and Content Marketing Specialist at User Growth, a content marketing, SEO, and paid media agency that believes any form of advertising and marketing is only a success when it brings in more business for its clients.

Hans has held product and marketing roles in both agency and startup organizations and offers a range of experience in scaling SEO growth for a number of brands, including SaaS, non-profits, B2B, and regulated industries.

He’s named one of the top 20 Content Marketers to follow worldwide by Small Business Trends, and he knows how to write his own code.

Highlights:

  • Best Of Content Award for ABVV-Metaal (ACC Belgium - November 2020)
  • Gold (Corporate Celebration & Musical Event), and Bronze (B2B Event < €500.000) (The International Festival of Events and Live Communication - Nov 2019)
  • Best Of Content Award Bronze, category Best use of influencer marketing (ACC Belgium - April 2018)
  • Top 20 Content Marketers Worldwide (Small Business Trends - June 2017)
  • Best Of Activation Gold Award, category Sponsorship (ACC Belgium - April 2017)
  • Merit Award nomination; category Self Promotion (December 2013)

Articles by Hans van Gent

Increasing Conversions By Creating High Converting 404 Error Pages

One 404 error page can kill all your hard work, of trying to establish a relationship with your leads. So why not turn them into high converting lead generators?

How to turn Quora into a sales, leads and a traffic generator for your business

Quora is THE biggest Q&A platform. This guide will help you through everything you need to know to get value out of this social network. Bringing you more sales, leads and generating traffic to your site.

Getting Found Online – 13 SEO Tips to Increase Your Website Traffic

Learn the basics of SEO! This complete guide to SEO basics for beginners covers keyword research, on-page optimisation, technical considerations and more.

How to Come Up with Great Blog Post Ideas Consistently

Are you having a hard time coming up with great post ideas for your content marketing machine? Get your inspiration online, there are so many different ways to come up with great content ideas. You just need to know where to look.

Increasing Website Traffic By Updating Old Blog Posts

By updating your older but high-performing evergreen posts, you can extend the life of your best blog content. This has been one of the most effective SEO strategies we found. This guide will show you how.

Using Google Analytics to Measure and Improve Your Content Marketing

Google Analytics is an invaluable tool for content marketers. It is time to learn how to measure and improve your content marketing strategy using Google Analytics.

How To Write Facebook Ad Copy That Converts

If you want converting Facebook ads, you need more than just the right targeting, a great image or video, you need ad copy that converts. This article will show you how.

Why Customer Lifetime Value is The Only Metric That Matters And How to Use it To Grow Your Business

Customer Lifetime Value is the single most important metric for understanding your customers. A step-by-step guide to uncovering your Customer Lifetime Value and using it to grow your business.

Academy Content by Hans van Gent

What are short-tail keywords for SEO?

Discover everything you need to know about short-tail keywords for SEO & SEA to boost traffic & sales. Learn how to find the best short-tail keywords for your business.

How to Create SEO-Friendly URLs

Maximize your SEO efforts with expert tips on creating SEO-friendly URLs. Learn how to include keywords, use hyphens, find ideal length & more. Get the results you want now!

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